TECH + SOCIAL
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Amp Up Your Smartphone Audio
Everyone has a smartphone, and they provide excellent video quality, but the most common problems I see when agents video themselves using their smartphone or tablet is simply awful audio quality. Most viewers will tolerate poor video quality, but poor sound can turn the audience away very quickly. The microphone on your smartphone is designed for recording audio up to…
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Your Top Ten Tech Posts of 2016
Here is a list of your favourite technology articles for 2016 based on number of views/reads – in no particular order! 1. Big Data: Never Cold Call Again – Samantha McLean We live in an age of ‘consumerism’ where potential clients have more information on us than ever. But it is also true that we can access a whole…
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Fixing iCloud calendar spam
Have you been getting more spammy invites to things in your icloud Apple calendar – like fake events, Ray-Ban sales and Ugg discounts? Well you’ll be kind of pleased to know you are not alone. Apple is aware of the issue and working to fix it but without a known timeframe. In the meantime here are a couple of ways…
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World GIS Day 2016
Did you know that today (16 November 2016) is world GIS Day? Of course you did. But on the off-chance that you haven’t yet heard of this auspicious calendar event, GIS Day is an international day to demonstrate the value and real-world applications of geographic information systems (GIS) technology – and in recognition, aerial imagery and data visualisation company, Nearmap,…
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What Makes the Investment in Technology Worth It?
There is no question that new technologies have changed the world, along with the Australian real estate industry. Change is occurring at an exponential rate and, while new technology is exciting, an agent or office can be forgiven for being a little unsure which ones are worth investing in. Century 21 Australia owner and CEO Charles Tarbey discusses some of…
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Supercharge Your Gmail and Grow Your Business
We have been talking a lot about big data and how you can use it in prospecting and nurturing your potential and existing customers. This nifty Gmail plug-in called Clearbit Connect is a really simple tool which has the potential to give you loads of information about someone from their business email address. How Clearbit Connect Works Without getting in…
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Four Ways to Attract the New iAgent
With many real estate principals in their mid-fifties, it stands to reason that when hiring new agents they go for older, more experienced candidates. Glenn Curran shares another statistic that may encourage business owners think differently – the ‘iAgent.’ By 2020, half of the global workforce will have been born after 1980, according to PwC. Integrating this younger generation – known…
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Technology; But Not for Technology’s Sake
Most real estate businesses today are full of technology, but you need to make sure that what you are implementing is at the right time and for the right reasons. You can innovate from within, says Ian Campbell of Console. Technology and innovation usually go together, but not all technology is great innovation, and innovation can happen without technology. Innovation,…
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Focus on real-time, transparent social engagement: Jason Ballo
“Go live or go home” could be the online mantra for Jason Ballo from Raine & Horne Surry Hills. Having embraced the real-time and very transparent world of Facebook Live, Jason is focussed on providing an authentic way for customers to see what his team does and how they do it. 1. What is the key way your brand differentiates…
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Match your digital strategy to your audience: Lynette Malcolm
Truly understanding your customers so you can deliver relevant and timely information is key to winning in the online space. Lynette Malcolm from Chadwick Real Estate, Upper North Shore shares what they are doing to differentiate their business through a refined digital communication strategy. 1. What is the key way your brand differentiates itself using digital platforms? We differentiate ourselves…
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Become the go-to agent with sophisticated content marketing: Gia Le
Using technology to establish and nurture a niche customer base and build your online profile is essential. Providing entertaining and engaging content for your customers, beyond property is a digital marketing strategy which is working really well for Gia Le from Acton Real Estate Dalkeith. 1. What is the key way your brand differentiates itself using digital platforms? My brand…
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Facebook: How to be heard where people are listening
According to Facebook, there are 14 million people in Australia who use their platform, 11 million of whom return to it on their mobiles several times a day. But is Facebook a social application or a business tool? The answer is both. It is a social utility that real estate agents can leverage to reach a mass audience that is…
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Video Without the Pain of Video
Video marketing is one of the most powerful tools an agent can use, but many shy away from the perceived expense and the time it can take. Helen Mitchell reveals the top ‘cheats’ to making engaging video content without the outlay. 74 percent of sellers would list with an agent that offers video to market their property” – Josh Cobb, stepps.com.au…
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6 Tips for Writing Engaging Web Content
In a digital world, posting engaging web content isn’t a nice-to-have — it’s essential if you want to convert customers, achieve strong SEO ratings and make the most of your most valuable digital marketing tool. Meanwhile, 73 percent of marketers say they plan to further prioritise the creation of engaging content. If you want to learn more about how real…
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Connected Agent: What Does It Mean?
In his last article, Eddie Cetin explained how to mine the gold in your database through targeted email marketing. In this article he reveals how you can rapidly grow a healthy database with little effort while positioning yourself to win more listings. I’m hearing stories around Australia about how markets are tightening, and it is certainly becoming more challenging to…
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Never Cold Call Again
We live in an age of ‘consumerism’ where potential clients have more information on us than ever. But it is also true that we can access a whole lot more information that enables us to be smarter at marketing to them. Together with CoreLogic Australia, Elite Agent gathered an expert panel to discuss and provide readers with insights into how…
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How to Choose the Right CRM
In previous columns we have covered topics including data quality, targeted email marketing, and how to maximise the results from your open homes and web enquiries. Now it’s time to turn our attention to how to choose the right CRM for your business. If you feel like your current CRM is holding you back on implementing any of the areas…
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Instagram 101 Guide: Tips And Strategies for Real Estate Agents
Did you know that Instagram is one of the fastest growing social media platforms in the world? In the last six to 12 months, it had a considerable increase in the number of followers and likes. Instagram is proactively working with various brands and businesses and has implemented an Instagram Handbook for Brands. There has also been a tremendous shift…
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The Next Big Things in Real Estate Tech
The secret to understanding the next big thing that will change your business is to look at what is happening on the fringes of technology. Kylie Davis takes a look at four pieces of fringe tech that are starting to have an impact on real estate right now. 1. Push technology Instead of expecting a customer to constantly go to…
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Say hello to ‘Allo’
Google recently released two new communication apps onto the crowded messaging market and so far there has been a lot of hype about them. Google Allo is a messaging app that incorporates artificial intelligence and some of the features from its competitors (eg iMessage), while Google Duo is a straightforward video chat app. The apps include a number of impressive…
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3D technology use on the increase as Matterport surpasses 70 million visits to Spaces
Immersive media technology company Matterport today announced a series of milestones that reflect the company’s tremendous growth since the 2014 launch of its end-to-end immersive media platform. Matterport Spaces are complete digital representations of a real-world environments, and have seen increased usage across industries such as residential and commercial real estate, leasing, construction, and more. Users worldwide are creating around…
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Turn Your Blog Into Your Brand
In the latest episode of SamSpeaks!, Sam Di Bianchi had a chat with Santa Barbara/Montecito agent Dusty Baker. See how Dusty built upon his audience with the power of social media and blogging and provide some brilliant tips on how fellow agents can use the same tools – remember, they require consistency.
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Is the Social World Getting Closer To the Listings World?
With the threat of disruptive technology at the forefront of everyone’s mind, we caught up with Stuart Leo, founder of Blirt, a customer experience specialist. Stuart was a keynote speaker at the recent Property Portal Watch conference in Bangkok, and as a marketing and automation expert, we asked Stuart to give us his thoughts about recent innovations and what may…
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Real Estate Agents Go Pokémon
As the ‘Pokémon phenomenon’ continues to gather pace and speed, some innovative real estate agents including Independent Brad Bell in Brisbane and Ben Nguyen from Barry Plant Keysborough in Victoria, have joined the cause to catch ’em all. Shantelle Isaaks reports. Pokémon Go, the hottest new app that has now surpassed Twitter’s average number of daily users, has taken Australia…
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Big Data: How to Harness It for Prospecting
DETAILED, REAL-TIME data collection can now provide agents with more focused tools to win listings and create long-lasting relationships with clients – a radical change in how they do their jobs. Kylie Davis from CoreLogic investigates. LET’S USE AN example: you’ve recently sold a four-bedroom, two-bathroom home for a record price. You’d like to use this information to win the…
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The Power Of Technology
AS CHIEF PRODUCT OFFICER at Domain Group, Damon Pezaro oversees technology at Fairfax Media’s property platform. He tells Elite Agent where real estate tech is headed and how agents can best harness the latest developments. Story by Anthony O’Brien HAVING STARTED his digital career in 1999, Damon Pezaro has spread his time across a number of start-ups and larger corporates in…
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Real estate trends according to Mary Meeker
If there is a crystal ball for seeing the future of technology and trends, it would be Mary Meeker’s annual internet report. Kylie Davis delved in and picked up some predictions on the direction the real estate industry (and its customers) might head. Each year, Mary Meeker of KPCB produces her annual internet report, which examines the major economic, social,…
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Could you be hired to sell a house on LinkedIn?
Here’s a quick tip something I read this week which has the potential to be a complete game changer in real estate lead generation. And its to do with something Linkedin have been quietly piloting over in the US. You might be familiar with some outsourcing websites like Fiverr and Freelancer, where you can hire someone to write you a…
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Technology Builds the Agent of Today
“THERE’S SOMETHING REALLY special going on here; there’s nothing really like it. Our agency culture is what I’m most proud of.” Meet Ash Marton, a veritable ball of energy and enthusiasm. And he’s got much to be proud of, what with a growing independent agency, Ash Marton Realty, and a freshly-launched industry-leading website to boot. Interview by Iolanthe Gabrie. STARTING…
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Is Your Database Fit or Fat?
For years we have heard from coaches, top performers and advisors that a clean database is the key to performing consistently in any market. Match this with systems and a methodical attitude and you certainly have a formula for success. IN THE FUTURE, your data will be even more important than it already is. But if you were to ask…
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SNAP! Why Chat Apps May Be the Next Big Thing in Real Estate
CHAT APPS CONNECTED to artificial intelligence-powered services are getting a whole lot of time and investment from big companies like Google, Facebook, Snapchat and Apple. Closer to home, Domain Group have been thinking along similar lines. Marina Mitchell spoke to Lyndon Maher, Director of Product Management at Domain Group, to find out more. THE NUMBER of chat and personal assistant-type…
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Real Estate Industry Social Media Report Card
SOCIAL MEDIA PRESENTS AGENTS WITH great opportunities to build relationships and generate leads. Ultimately, being successful with social media in terms of engagement is about providing consistent, high-quality content that your audience responds to. How do you rate, and what can you do to improve? HOW WELL DOES YOUR BRAND RANK FOR SOCIAL MEDIA ENGAGEMENT? BrandData is a digital media…
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When Technology Delivers a Stronger Human Connection
KYLIE DAVIS REVIEWS THE LATEST in technology from the recent Inman Conference that can help you enhance your personal relationships. DESPITE BEING a forward- thinking technology convention, one of the key takeaways from the recent Inman Connect 15 conference was the return of genuine human relationships in real estate. Machines and high-end tech can help…
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Using Instagram to land sellers and buyers
While many agents stick to their phones, websites and the occasional Facebook post, Dusty Baker is taking on a whole new market with Instagram. After speaking on stage about this at Inman Connect San Francisco, Samantha McLean spoke to Dusty to find out how his Instagram account, which has over 10,500 followers, is bringing him leads and referrals, and even a million…
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The potential of drone technology
KARIN BARSCHOW FROM Top Snap takes a look at the potential of drone technology after her ‘geek week’ at the Connect Show in Melbourne earlier this year. UAV, UAS, RPA, RPAS, UACS, drones – confused? So was I! Let’s just call them all drones for the sake of simplicity, although the Civil Aviation Safety Authority’s (CASA) preferred term is RPA…
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