TECH + SOCIAL
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New Financial Year, New Technology
Updating technology can improve productivity and provide new opportunities for your business. Alister Maple-Brown from Rockend explains. The phrase ‘End of Financial Year’ often brings a combination of dread, stress and fear to the minds of many business owners. Another year has rolled by and we are already in the midst of the new financial year. Was your tax time…
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Property marketing: an Augmented Future?
JAMES DEARSLEY IS AN Independent Technology Consultant for the real estate industry in the UK. In this article, he discusses the potential of augmented reality technology for property companies around the world. AUGMENTED REALITY, or the superimposing of digital imagery on your real world view, is not necessarily a new concept. In fact, rather strangely, it was first referenced by…
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Six Steps To Jump-Start Your Online Marketing Results
Why is it that some business owners pour thousands of dollars into their online marketing efforts to see little or no return on their investment, while others seem to do exactly the same thing yet reap tremendous rewards? SEPARATING THE men from the boys is a pre-determined success formula. Smart business owners have a plan. Follow the Six Steps to…
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Why No One Likes a Keyboard Warrior
Lisa B looks at the problem of malicious comments posted on social media and why you should never be drawn in. YOU MAY not be familiar with the expression, but you’ve almost certainly noticed strange, weird, and sometimes vicious and cruel comments in forums and on social media. Maybe you’ve been a victim yourself. So what exactly is a keyboard…
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When Should You Become A Dot Com?
Corporate profiles, social media and websites branded to the individual are all being used today by agents to promote themeselves online. When building an online following, Lisa B answers the questions ‘how much is too much?’ and ‘who should pay?’ A LOT OF real estate agency principals are understandably nervous about their staff engaging in self-promotion online. But I believe…
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How to Make Google Work for You
BEN BRADSHAW, CEO of SponsoredLinX, is a talented sales and business professional and one of Australia’s most respected authorities when it comes to the finer points of online marketing. He is well versed in the areas of Google AdWords, SEO marketing and traffic generation: all important if your goal is to generate leads online. Interview by Samantha McLean. Let’s get…
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Transparency or Trickery?
Lisa B looks at the reliability of agent ratings and review websites. WHEN WE think of any kind of review sites, the first one that springs to mind for me is Trip Advisor. It’s huge. It has the volume, it has the traffic and it has the credibility in numbers. A user generally has enough information to be able to…
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How to Grow Your Real Estate Business by Building a Solid Email Marketing List
Ray Wood, CEO of real estate marketing group Bestagents, shares how Aaron Shiner built his list of 2,500 contacts and how you can too. EVEN THOUGH the open rates are not as good as they were, email is still an awesome and very cost-effective way to connect with future buyers and sellers. The trick is to keep building and keep…
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Contract Efficiency with Docusign
We have an exclusive Q & A with Lee Ward of RP Data, talking about how Docusign can work for Real Estate Agents to bring buyers and sellers together much faster and more efficiently. At $20 per month per user it’s a steal.
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Does The Industry Need More Portals?
We don’t need any more marketing portals, says Lisa B. We just need to start thinking more carefully about how we use those that currently exist. HOW ARE YOU shaping up after the much- publicised outcry against one of the major real estate portals increasing their fees? In the last few months, rival CEOs have publicly attacked the practices of…
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Requirements for an effective real estate website
There are many different ways to build a real estate website. WordPress makes a good base for a real estate website, and there are many companies that sell their own version of a real estate website. Regardless of the approach you choose, these are some of the most basic requirements for making a real estate website worth your investment. 1.…
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What’s the Link Between Social Signals & SEO?
Over the past few years there have been a lot of speculation on whether social signals from sites like Facebook and Twitter and even Google Plus factor into Google’s search algorithm. Do things like the number of Facebook “Likes” , Twitter “retweets” and Google +1s have a direct impact on how you are ranked on Google Search? SponsoredLinx SEO guru…
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Work it: Making the most of the content you create
One of the best ways to get noticed as an agent is to create content relevant to your market. Social media is a powerful platform where you can engage your prospects and customers across several channels, distributing your content far and wide. While there are plenty of social platforms to consider, the good news is you don’t need to create…
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Traditions to Tech Geeks, Compton Green
Compton Green are one of the oldest and most widely recognised brands in Victoria, and are well known for superstar Auctioneer Adrian Butera who will be speaking at Ideas Exchange this year. Going strong since 1926; today they are blazing a trail in the industry through their cutting edge use of technology. Let’s start by unveiling real estate cobweb territory.…
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Communicating with Chinese Buyers – Socially!
Without a doubt, digital strategy and online marketing strategy become more and more important each day for our business as the media landscape evolves. Esther Yong, from AC Property, discusses how you can use some of the the more modern and social methods to communicate with Chinese Buyers. Even though newspaper and offline media are here to stay, the influence…
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Person to Person
Remember when we were kids and we would pretend that we could talk on the phone and see someone at the end of the line? Today, accessible technologies such as Skype, Google Hangouts and FaceTime have made this a reality. Lisa Tremolada shows how easy it is to have more meaningful conversations with your customers using Skype. Skype was first…
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6 reasons you should never outsource your social media
When people recommend the outsourcing of social media updates, it literally scares our “Tech in the City”, Lisa B. If you insist on outsourcing your social media, you are putting the reputation of your company and your brand into someone into someone else’s hands. Just consider that it takes roughly 1000 status updates to build a reputation, it only takes…
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7 Facebook Faux Pas to Avoid in 2013
Lisa B looks at how to use Facebook to attract and build relationships without getting on your friend’s noses. Social media has certain etiquette and certain rules. On Facebook you are effectively entering into someone’s personal space, even though this personal space is very public. A personal Facebook page consists of a list of someone’s friends and contains details about…
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The Big Deal About Big Data
According to IBM, every day we create 2.5 quintillion bytes of data — and 90 per cent of the data in the world today has been created in the last two years alone. Ian Campbell takes a look at how this will impact the Real Estate Industry. Big Data. It’s the new buzz term coming out of every business magazine…
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The Corcoran Group
Over the past 12 months I have interviewed some of the best in the business about social media and online marketing for real estate agents. Recently, I interviewed Matthew Shadbolt, Director of Interactive Product & Marketing at the Corcoran Group, to gain some insight as to their stunning success in all things digital and social media. In 1973, Barbara Corcoran…
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Social Media vs SEO
What strategy should you follow to gain your business a higher ranking on Google? With a number of recent changes to Google’s Search Engine Algorithm, it is currently speculated that social media could see the end of Search Engine Optimisation (SEO) as we know it today. SEO techniques use strategies to try to ensure your company website is featured on…
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Real Estate and Technology
Eddie Cetin, CEO of Agentbox, talks about how technology has changed the industry in the last five years, and how you can ensure you don’t get left behind. Can you remember the days of real estate when mobile phones were a rarity, and the idea of having a corporate website was an outlandish dream, only necessary and affordable for the…
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The Next Five Years: Sherry Chris, Better Homes and Gardens Real Estate
The Better Homes and Gardens Real Estate® franchise is widely recognised for its ability to innovate. They have, under the leadership of Sherry Chris, taken this one step further to look at what the next generation of real estate brokerages might look, sound, feel, and operate like in the future. It’s called the “Beta Brokerage” project. Story by Samantha McLean.…
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Pin Your Interests
Pinterest is a new social media tool that is growing fast. Lisa B discusses the best ways for an agent to use this tool in their social media marketing strategy. Of all the social media that we deal with today, Pinterest is relatively new, but it’s growing fast. Pinterest is a photo and video sharing social media site that is…
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Reaching the Next Generation of Property Buyers
Charles Tarbey, Chairman and Owner CEO of Century 21 Australia, discusses why todays residential real estate buyers are vastly different from those we transacted with decades ago, and why you need to adapt with the times to appeal to the younger generation. If you have been in the real estate game for as long as I have, you will be…
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Why Outsource?
If the thought of keeping up with social media, blogging, web upgrades, and general administration causes you to reach for the panadol, its time to think about outsourcing some of these tasks, and it may well save you money as well as time. Technology is supposed to save us time, make our lives easier and cut down on paper. It…
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10 Steps to Make Your Website Profitable
John Hellaby, creator of new website checkmyhouseprice.com.au shares his top 10 tips for making your website profitable in 2012. New web based technologies and our use of the Internet, are the driving forces behind a change of thinking in how company websites are designed and it’s proving to be massively profitable for early adapters. This new approach encourages looking at…
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‘Like This Brand’ Altitude Real Estate
Personally, I have admired Altitude Real Estate’s fan business page on Facebook. Over the past year, I have been informed, I have been entertained, and I have been kept up to speed with happenings in and around the office in Subiaco. Having followed the brand for a while, I was delighted when Paul Tonich agreed to an interview, given he…
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Are you on Google+?
Google+ has been around for a while now, but is still a mystery to some. Should you be on Google+? How is it different to Facebook? Will it work long term? Our new “Tech in the City” columnist Lisa B explains the link between a “+1” and your websites future Google ranking. What is Google+ really? Well, it’s a social…
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Jimmy Mackin: Converting Facebook Fans into Genuine Leads
If you would like to find out more about how to generate real revenue on Facebook, read on. Jimmy Mackin is no ordinary 26 year old. Based in Boston, he has thousands of followers in the Real Estate Industry in the United States and worldwide as a result of his passion to share his deep knowledge of the digital marketing…
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So you think you can’t blog?
Blogging should absolutely be a part of your online marketing strategy. However,many agents find it difficult, quoting both a lack of time, and struggle to come up with a continual supply of interesting topics. Marketing and blogging expert Lisa Tremolada explains how to get over your fear, and get on with the job. Let’s get clear – What is Blogging?…
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Is anyone listening on Linkedin: Jeff Turner
To get the most out of your LinkedIn profile, you need to make sure that you are having the right conversations, instead of simply duplicating status updates from other social networks, according to Jeff Turner. Is anyone listening on Linkedin? One of my readers posed a question to me in my Tech Support Group for Real Estate Agents: “I heard…
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Who is Tech Savvy Agent? Part 2
Continuing on from the popular article last issue, “Who is Tech Savvy Agent?”, in Part Two, Chris Smith highlights the difference between the technology “essentials” for Real Estate Agents and the “shiny objects”. There are a lot of types of technologies and tools available to Realtors these days, including Facebook, Twitter, blogs, CRM technologies and more. Plus there are lots…
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It’s Called WORK For A Reason!
If you haven’t seen or heard Larry Winget in action before, you are in for a treat. Glenn Twiddle recently spoke to ‘The Pitbull of Personal Development’ – who has a clear message for everyone out there that thinks the Real Estate Market at the moment is ‘hard’. Pulling no punches in his style of delivery, for some, it may…
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Update Your Database!
As Principals or Senior Sales Consultants, the world of real estate technology can sometimes be overwhelming. After all –your key passion as property professionals is to list and sell homes. Anything that gets in the way of your efficiency in doing these things can often fall to the wayside. However, if you want to be more efficient at marketing, your…
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