SELLING + MARKETING PROPERTY
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7 Ways To Make Major Real Estate Portals A Thing Of The Past In Your Marketing
With the recent outrage on social media regarding pricing increases on the major portals, Lisa B has some “calls to action” for everyone about how you can drive traffic to your own website instead of someone else’s. Portals. If you WANT to advertise on the portals – that’s ok – Do it. When you HAVE to advertise there – that’s not…
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Are you a real estate athlete?
Whilst working with, and conducting auctions and training sessions for literally hundreds of different agents over the better part of the last decade, Dave Eller analysed their behaviour and attitude toward their career and success. During this process he discovered what it took to become a Real Estate Athlete. I have been involved in the Martial Arts for nearly 30…
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How to effectively market your listings to Chinese Investors
We see weekly news reports of Chinese buyers cleaning up properties in major Australia cities. Everyone is talking about these “cashed-up” Chinese buyers acquiring apartments in bulk. But some agents and developers are asking the question, “Where can I find them? Why are they not buying from me?” Esther Yong from acproperty.com.au guides you through the mind of the chinese…
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Rule No 1. Do not talk about….
Edward Norton and Brad Pitt: Fight Club. If you have seen the movie, can you remember the first rule of Fight Club? – Do not talk about Fight Club! A simple motto, but one that they understood, lived by and implemented. But what has this got to do with auctions? Dave Eller explains. It’s no secret that I love the…
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Three Step Business Plan
Glenn Twiddle outlines his three-point plan for establishing a successful real estate profile in any area. Many top agents have certain things in common. I was asked recently by someone brand new to the industry, ‘What are the three biggest things to focus on to ensure a successful real estate career?’ I take this question very seriously. This was my…
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How to Optimise Space in a Studio
Home Stager Naomi Findlay offers her five top tips for buyers and sellers. The demand for studios continues to skyrocket and when you consider the increasing cost of property and the impressive rental yields studios are fetching, it’s no wonder they are popular with investors and buyers alike. So what’s the trick to making a small space seem bigger? Well,…
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Regaining The Trust
Reputation and trust are everything in real estate and lets be honest a good reputation is very hard to create and very easy to ruin. It doesn’t get much worse than losing someone’s trust and it can take a lifetime to regain it and even then it is still never forgotten. Nick Ploubidis discusses the topic of ethics from a…
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The Elite Performance Formula
If you think that ‘elite performance’ in the real estate industry means making millions and working more than 100 hours per week, think again. Jet Xavier examines the ways in which you need to make your mind, body and soul the best they can be to perform at the level of success that is best for you as an individual.…
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In their own words: James Tostevin and Marcus Chiminello
James Tostevin from Marshall White in Victoria has established himself as one of the top agents in Australia, and is acknowledged by his peers as providing the benchmark for prospecting. Marcus Chiminello is a co-director of the company, and sells in excess of $150 million in prestige property every year. He has also been awarded Marshall White’s Salesperson of the…
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Educate your Clients!
In 2013, your clients will be contacting you to confirm their own research on the market. You will need to be ready with the knowledge to answer these queries, and be able to provide a further educational point of value. A ‘scripts and dialogues’ update by Rik Rushton. Rik Rushston will be speaking at this years Idea’s Exchange 2013. As…
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The right foundations
Dave Eller is well known in the industry as one of the country’s best auctioneers and trainers. In this extract from his book The Real Estate Athlete, he discusses why strong foundations are essential for your career in real estate to thrive. When you have a strong foundation, you can build anything on it! This is as true in the…
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Under the Hammer
There has been a lot of talk lately about the tendency for many agents to offer their clients a briefcase full of ‘no price’ marketing options. But an ‘easy fit’ is not always an easy sale. Haesley Cush gives his opinion. There has been a lot of talk about the recent focus of many Australian agents to offer their clients…
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Stop Procrastinating!
Our Mindset Coach Jet Xavier says that it’s time to stop putting off the tough tasks – identifying what type of procrastinator you are and why it happens is the first step to finding a solution. What is Procrastination? Procrastination is putting off something we need to do now until a later time. It is avoiding a task that we…
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Why VPA is A Positive Point of Difference
Tristan Rowland of Place Estate Agents explains why effective marketing will not only help you sell your current listings, but attract new ones. In recent times, Vendor Paid Advertising (VPA) has gone from being a tool that helps both an owner and an agent achieve a superior result, to what now seems for many weaker agents a point of difference…
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Marketing to Chinese Buyers
In certain parts of Australia, home-grown buyers have become fewer and more reluctant. Chinese buyers by contrast are sometimes wealthier and their numbers are growing rapidly. Andrew Taylor, CEO – Sales & Marketing of Juwai.com, explains how to profit from the changing marketplace. Being entrepreneurial, real estate agents and principals are some of the best at learning from other parts…
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Auctions Don’t Work Here, Our Market is Different!
Jason Hellyer from Landmark Harcourts explains why regional and rural operators should consider having a conversation with vendors that covers both auctions and private treaty sales. In one sense, it is true that real estate markets can and do differ significantly from region to region, state to state, but generally only from a legislative, economic and landscape perspective. In my…
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Just Walk Away
Knowing when not to take on a listing is as important a skill as any other in this game. The question is how is that decision made? Tony Rowe gives his opinion. There has been lots of talk recently about agents lowering their fees to secure listings, sometimes to ridiculous levels. Yes, it’s competitive out there. Yes, getting the maximum…
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Captivating Your Buyers
In the current environment, the need for a powerful marketing campaign has never been greater. While quality daytime photography remains the core of any successful marketing campaign, it is worth considering ramping up your marketing by combining different types of photography and other property marketing products. These days, the race for buyers’ hearts and minds is being wonby sophisticated campaigns…
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Tips from top producers
Kevin Turner has been interviewing top producing agents on his radio program “RE-Uncut” for several years. Recently, Real Estate Coach David Willis held an open webinar with Kevin to discuss ideas that could be implemented by other agents to assist them in achieving similar results. Sold Magazine was invited to listen in to the conversation. Have clear plan, an activity…
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Tips from top producers
Kevin Turner has been interviewing top producing agents on his radio program “RE-Uncut” for several years. Recently, Real Estate Coach David Willis held an open webinar with Kevin to discuss ideas that could be implemented by other agents to assist them in achieving similar results. Sold Magazine was invited to listen in to the conversation. Have clear plan, an activity…
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Negotiating a Win-Win outcome
To be a great negotiator requires preparation, so don’t “wing it” says Terri Cooper of Real Estate Mastery. Each negotiation will be different for you, and strong communication skills can mean success in achieving mutually beneficial outcomes during any negotiation. Instead of stating your own “very persuasive” arguments, ask open-ended exploratory questions. Active listening involves observing body language, signs of…
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Strong leadership will always pay dividends
During the past few years, we have experienced good times and bad, a phenomenon distinctive to many industries, not just real estate. It is easy to remain positive during a boom, but how do you concentrate on “draining the swamp when you are up to your armpits in alligators?”. Andrew Coronis gives his opinion. Strong leadership will always pay dividends During the…
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Vendor Paid Advertising – Yes or No?
Terri Cooper, from Real Estate Mastery, takes a look at this ongoing raging debate – and gives us a few tips and tricks on how to make sure we achieve the best result possible. This debate has raged for a very long time and different agencies may have different internal policies, however, my personal view is unequivocal. For myself, and…
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Thriving in a tough market
Chris Gilmour lists and sells a property every 26 hours in what everyone considers “a tough market”, how does he do it? In this market, we really are seeing the best and worst of our industry. It’s like this market is taking the square root of everything about us and expanding it. If we have skill with people, marketing prowess…
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Making the Right Connections
Every time someone comes into contact with your business, they will have an account of how the experience made them feel. Ben Rennie explains why you need to ensure your business is delivering a story that will make the right connections. Every time someone comes into contact with your business, they will have an account of how the experience made…
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Top 15 Fees charged in Australia
If you’re reluctant to introduce news fees, fearing client backlash, it may come as a surprise to know that some of the most successful property management departments charge a variety of fees for service. Darren Hunter explains why believing in what you’re worth is a good place to start. Top 15 Fees Charged in Australia If you’re reluctant to introduce…
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What do you sound like?
Did you know that as many as eight out of ten people are worried about the sound of their voice? Could you be one of them? If so read on and learn a few tricks that you can apply to improve your verbal communication. Selling real estate, either by conducting an auction or by negotiation with buyers, sellers or tenants,…
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2 QR or Not 2 QR?
The buzz in the industry about the use of QR codes has been getting louder in recent times. Are they the next crucial thing in the listing or sales process, or is it too soon to get excited? Kevin Magee, CEO of Raine & Horne SA, looks at both sides of the story. At your next client presentation you may…
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Price Carbon; Shift Houses?
This carbon–price–Kyoto–global–warming–issue just won’t go away, will it? If only it would! If only there wasn’t a real problem to deal with; but alas there is, and there’s rarely been a more difficult one. Responding to the threat of climate change is an international conundrum of the highest order. It ropes in many old issues – population growth, energy security,…
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Show Me The Money: Commission Splits
In 2010 we conducted a survey of hundreds of Real Estate agencies to pull together a Benchmark for the industry across sales, property management, staffing and salaries. When it came to commissions, the Benchmark found the typical agency charges 2.4 per cent to vendors, and splits 40 per cent of this with sales staff. Our intent with the Benchmark was to…
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The Gentle Art of Negotiation
If people are expressing ideas and being creative do not permit any criticism of ideas on offer. All negotiations can benefit from non-judgemental creative thinking. An ultimatum requires the other person to either surrender or fight it out. Neither outcome will assist in the negotiation or future cooperation. Whether you’re an agent or a property manager, success comes down to…
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The Very Best Laid Plans: Inside the minds of successful project marketers
Buying property “off the plan” was traditionally once the domain of serious property investors. Nowadays, it has become a popular option for first homebuyers, largely due to the range of stamp-duty, building and other incentives available. If the thought of dealing with only one vendor to sell hundreds of properties sounds appealing, then you too may wish to consider a…
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Auctions: In-Room or On-Site?
Where you choose to hold an auction can influence the outcome of the auction, the profile of the agency and even the growth potential of your business. As Chris Wilson explains, it’s a decision that needs to be made strategically. AUCTIONS: In-Room or On-Site? Where you choose to hold an auction can influence the outcome of the auction, the profile…
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Now is The Time to Strike
Think times are tough and feel like giving up? On the contrary, according to Grant Thorpe, now is the time to take real advantage of your competitor’s inattention to the huge amount of opportunities that are right there for the taking. The current climate is tough, but the beauty of this is that it filters out the real performers from…
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Men are From Mars and Women are From Venus. . . Even When Buying A Home!
With trepidation should you treat women buying property the same asmen. Here Phil Harris from Harris Real Estate highlights the differences and reflects upon some of his own observations. There is no question that men are from Mars and women are from Venus when it comes to buying a home… but if I had to choose a ruling planet, my…
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