SELLING + MARKETING PROPERTY
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Want to be a Market Leader? Then You Need to Lead the Market!
There’s no doubt that starting out as a young real estate agent can be pretty tough. Getting a listing, and making that first sale, can certainly feel like an uphill battle. No-one knows this better than Tim Heavyside from Fletchers Real Estate, who, despite now being one of Victoria’s most successful estate agents, entered the industry nine years ago with no…
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Is Your Walk Worth $5000?
There’s no denying that technology is useful in reaching masses of potential customers quickly, but it is difficult to build a personal relationship without meeting them face-to-face. Ric Mingramm gives his opinion on why the lost art of meeting the neighbours is worth revisiting. “Our agents have a weekly personal target to meet and greet owners in their farming area…
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10 Ways to Sell With A Tablet
Just when you thought it was safe to go back to your paperback, Tablet Computing is heating up. Here are 10 ideas to tap your tablet and turn it into an indispensable sales tool by Matthew Ferrara. Just when you thought it was safe to go back to your paperback, tablet computing is heating up. Here are 10 ideas to tap…
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Succession – Planning for the Future
Being in sales doesn’t mean staying sales. This article maps a near perfect succession to a business handover to sales people. Succession planning is a critical aspect of real estate franchising. A properly managed succession plan provides a path for business owners to ease out of the business at a time that suits them and it provides the franchisor with…
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Getting Back to Basics
Success in real estate sales requires understanding basic, everyday terminology. In this opinion piece Charles Tarbey , Chairman and Owner of Century 21 Australia, helps to demystify some key phrases. A while ago a friend invited me to watch a class at his martial arts studio. It struck me as interesting that for the first hour of the training session…
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Start Your Agent Success Plan
Who will survive in this market? This is a great question to ask because right now a lot of principals and sales professionals are questioning how to be successful in a shifting market. Start planning your success now. Story by Michael Sheargold. Many agents will exit the business not because they can’t be successful, primarily because they don’t have a…
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The Numbers Game
The difference between an average salesperson and a great salesperson may be a matter of numbers, but you don’t need to be a mathematician to work this out. Jim Midgley shows how doubling your listings can triple your income. SALES What makes a great salesperson? Talent, good fortune, good looks, maybe a good area or even a good boss. Well,…
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The Three Phase Auction Plan
How you use the time in the lead-up to auction day is critical to the outcome of the auction. Simon Thomas suggests structuring the pre-auction period with strategic activities divided into three phases. Do you need to re-shape the campaign, is the advertising hitting the target audience, are you getting genuine inspections or mainly neighbours? Address any concerns they may…
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Adding Value For Investors
These days real estate agents need to offer extra services in order to meet the expectations of their clients – but which services are most important? Ayda Shabanzadeh explains why an investment consultant could be your new best friend. While many investors seek advice from their financial planner, others turn to their real estate agent for specific advice on what…
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2010 A Sales Odyssey
Do you perpetually break new years’ resolutions? Maybe you struggle with setting goals, or perhaps you can set them with ease but fail to achieve them. If you’re a more visual person, the Dream Board technique may chart your journey to success in 2010. Story by Kirsty Spraggon. Whatever your goal is, you have to want it badly enough or…
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7 Keys to Unlock Results in 2010
Welcome to 2010! I’m sure you’ve had a great break and you’re ready to take 2010 by storm. In this article I’ll share seven important keys to get 2010 off to a brilliant start. When you apply these, I know it will have a positive impact on the results you produce in 2010. So here we go… 1. Decisions x…
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Keys to Brilliant Buyer Management
I have two simple outcomes in writing this article for you. Firstly, to help you satisfy more buyers and sellers – in other words, help you sell more property. And secondly, to reduce days on market. So let’s share some strategies to help you upgrade your buyer management. You already know how important brilliant buyer management is, make today the…
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Stunning Seller Management
Improving your seller management will not only make the sales process a more positive experience for both the agent and seller, it will also lead to an ongoing supply of referrals. Michael Sheargold shares his strategy for stunning seller management. Sales Even though there are loads of areas where you, as an agent, can upgrade to improve your business, one…
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The Benefits of Buyers’ Agents
There are good reasons why it pays to have a strong working relationship with a Buyers’ Agent. If you’re yet to discover the benefits, it’s worth looking into the role of a Buyers’ Agent and noting the opportunities. Meighan Hetherington gives her opinion. While Buyers’ Agents have been a part of the Australian Real Estate industry for many years now,…
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Going Once..Going Twice. Still on the Market? There Goes Your Reputation!
Part one is all about the listing process and is the most critical. Many organisations adopt other forms of sale but all rely upon recent auction results to formulate their asking price. Unrestricted and open competition set the benchmarks on which all comparisons are formulated. Auction is the primary method of sale for the nations leading agents. Many other real estate…
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