SELLING + MARKETING PROPERTY
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How going live can get you more referrals
It’s no secret, I love digital marketing for growing rent rolls.
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Seize the season: why winter is the perfect time to showcase properties
Each winter, agents begin to stockpile listing opportunities. They nurture sellers through the middle of the year with a plan to launch to market on September 1.
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How to make your property listings stand out
Branding, marketing, and advertising are three terms that often get confused.
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From cold to sold: master the art of winter home styling for a hot sale
Selling a home during the winter season may seem challenging, but with the right preparation, you can showcase any property's unique charm and make it stand out in the market.
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The 5 characteristics Mauricio Umansky says every agent needs
Mauricio Umansky is a name synonymous with real estate worldwide.
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Pancho Mehrotra: The sensitive salesperson
Picture this, a salesperson sitting at their desk, reflecting on a call session that has not gone well.
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Three golden rules for marketing success
Over the past 10 years, the number of tech companies serving the real estate industry has surged.
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Jesse Davidson: Are on-site or in-rooms auctions better?
For as long as auctions have existed, the discussion over whether or not on-site or in-room auctions are better has taken place.
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The Bachelors’ Alesia Delaney returns to real estate in Sydney’s Eastern Suburbs
If you walk into a cafe in Sydney’s Eastern Suburbs and spot the familiar face of The Bachelors' star Alesia Delaney, she won’t be there with her boyfriend from the reality TV show, but she will likely be meeting with a real estate client.
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The deal: Marty Fox on work ethic, success and building a brand
Marty Fox’s advice on how to succeed in real estate is as poignant as it is simple - “do the frigging work”.
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How honesty in advertising is paying off for one Melbourne real estate agency
Forget “This house has good bones”, the signboard out the front of a MATTHEWS. listing is much more likely to say “Makeover or bulldozer? This one’s a real 50-50”.
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Sustainable and cost-effective autumn styling
As we head into the cooler months, it’s time to spend more time indoors. To kick off autumn, leading property stylist Justine Wilson provides her sustainable and cost-effective ways to refresh interior spaces to ensure they are both cosy and inviting.
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Jimmy Burgess: why comfort is a killer
Comfort is the enemy of growth according to top US real estate agent and coach Jimmy Burgess.
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Ready for take-off: how Zali Reynold’s marketed a property with a plane on the roof
Some agents might be hesitant to know how to market a family home with a crashed plane sitting on the roof of its detached studio, but not Zali Reynolds. The Shelter Real Estate leader knew exactly what to do when she listed the quirky, five-bedroom, three-bathroom home in the Melbourne suburb of Ashburton. “We got ourselves organised pretty far in…
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The simple fixes clients can make to help their listing stand out
It's an age old problem: You want your sellers to do everything they can to make their property stand out, but you don't want them to overcapitalise and risk losing money. Getting the answer right is even more important in a slowing market.
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Dean Yeo and Samantha McLean: Top 5 marketing tips
Elite Agent's Samantha McLean shares her top five marketing tips in conversation with businessDepot's Dean Yeo.
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5 types of copy every property listing needs in 2023
Buyers have their pick of some 11,500 properties listed every week in Australia, so marketing matters if you want your listing to stand out from the crowd.
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Dan Argent: How to make 2023 the year to shine (and not decline)
We can all agree that 2023 is going to look vastly different to 2022. The decline in property pricing is predicted to continue, inflationary pressures will keep building, and borrowing is becoming more difficult.
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Top 5 marketing tips for savvy agents
There are tens of thousands of real estate agents in Australia, so how do you make sure your name is top of mind when a vendor decides it’s time to sell?
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5 steps you can take now to make this holiday break super productive
The traditional ‘off season’, when activity in the world of real estate drops over the Christmas slowdown, could be the best time to capitalise on a captive audience.
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Make your marketing meaningful: Hannah Gill
When it comes to a customer’s perception of a business or brand, and their choice of who to engage with when buying a product or service, there are obvious considerations in their decision-making process. Price and perception of value aside, these often include the business’s online presence, customer reviews, prospective customers’ experiences, and recommendations from people they know and trust.…
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Property styling tips for Christmas 2022
With only a month to go until Christmas, property stylist Justine Wilson says this year is all about gold and silver and getting your furry friends involved.
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David Walker: Developing a high-performance culture
If you’re going to succeed in one of the most competitive real estate markets in the country, you’re going to have to be able to put together an incredibly high-performing team.
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Samantha McLean: Bring back the handwritten note
How long since you wrote someone a note, with a pen and paper? Here are five reasons to get the ink flowing and make a real impression on your prospects and customers.
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Sydney penthouse trends that hold their value
Nothing beats the view from on high! Despite a slowing market, it’s still been a landmark year for Sydney penthouse sales.
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Time use survey shows a more relaxed lifestyle in most, but not all, of regional Australia
Every 15 years, the Australian Bureau of Statistics conducts a time use survey. Around 2,000 households are given diaries to record how they spend their time.
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Ryan Suhle: How to kick start your career by focussing on productive hours
Young gun Ryan Suhle is still in his first few years of real estate but has already hit Chairman’s Elite status after doing 220 deals last year and is now the top agent at Ray White North Lakes.
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Why reducing your fees is not the answer
I recently attended a seminar presented by REISA, Macquarie Bank and BDO. Drawing from the research that was presented, I would like to share my observations on what is happening in the current market, and how you can prepare your agency for a possible downturn.
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Imogen Callister: marketing that works in a slowdown
It's easy to market how great you are when the real estate sector is booming.
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What is the biggest opportunity in property right now?
There is an old piece of investment advice that specifies that you should buy when the market is down and sell when it is up.
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How to win high-end listings with Josh Flagg
Josh Flagg is one of the best-known real estate agents in the world, rising to fame in 2006 when he was picked to star in the reality TV series Million Dollar Listing Los Angeles.
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Will the housing downturn be over sooner than we think?
Investors in the US have just started behaving very differently.
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To auction or not to auction, that is the question!
With clearance rates dropping, volume of buyers on the wane and the logical price of the market drifting further away from vendor expectations, the general ritual has been to move away from the auction process and head towards private sale.
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Justine Wilson’s spring selling season styling trends
Forget Scandi and Japandi, spring selling season style trends have moved on to curved furniture, antiques and the rise of the outdoor room according to leading property stylist and founder of Vault Interiors, Justine Wilson. Here, Justine shares how you and your vendors can give every home an on-trend facelift buyers will love. It’s time to move on from the…
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