SELLING + MARKETING PROPERTY
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Justine Wilson’s spring selling season styling trends
Forget Scandi and Japandi, spring selling season style trends have moved on to curved furniture, antiques and the rise of the outdoor room according to leading property stylist and founder of Vault Interiors, Justine Wilson. Here, Justine shares how you and your vendors can give every home an on-trend facelift buyers will love. It’s time to move on from the…
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How we sold it: 19 Bul Bul Court, Ludmilla
When Darwin real estate agent, Simon Watts, decided to sell his own property, he admits he was a bit nervous.
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Jason Scott: what makes quality real estate content
Agents need to turn themselves into trusted experts on the economics of the property market to garner more media coverage to help build their brand, a leading News Corp Australia executive says.
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Samantha McLean: 33 ideas for real estate agents to grow your database and win more listings
Ask most real estate agents what their most common goal is, and they’ll likely give you the same answer: Lead generation and building a database that will generate listings and sales long into the future.
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4 tips to better prepare for an open home
Despite the introduction of new technology like video tours, there’s no questioning the importance of a traditional open home.
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5 ways to increase the price of a property with furnishings
With recent interest rate hikes and widespread reports of property prices stalling, property stylist Justine Wilson has shared her tips to increase the final price a property by as much as 20 per cent.
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Tim Lawless: know your market and understand the stats
Australian consumers have grown to be exceptionally savvy when it comes to researching the property market. Not a day goes by when there isn’t an article in the local paper reporting some aspect of the property market, and information providers like CoreLogic make researching the local marketplace much easier for the average buyer, seller or investor.
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How we sold it: Balfour Place
It's no mean feat to sellout a luxury apartment development in just three days. But that's exactly what happened when Balfour Place hit the market. Developer Third.i said the secret behind the success was a high impact print advertising campaign that zeroed in on its target market and use high-end marketing assets such as gloss wraps on some of Australia's…
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In the winning zone VS risky business? How different to the competition are you, really?
Whether pitching for new business or tidying up your social media profiles, a crisp, unique selling proposition (or USP) can make all the difference. But if, like many other agents, you use 'passion' and 'trust' as your significant differentiators, is it all that unique?
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Effortless conversion: Here’s how – through marketing that’s useful to your customer
Marketing is the process of helping potential customers find your business or service. We know people don't buy and sell homes continuously, so the process of hiring an agent frequently beings before the customer is even ready to make contact.
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“Solving the struggle”: The six stages of consumer buying and how to close more deals in real estate
“Nobody wants to be sold to, but everyone loves shopping with their friends…” That’s what Ryan Serhant told me about his approach to real estate sales on the Elevate podcast earlier this year. And he’s right. You think about it. We all love buying new stuff. I love nothing more than sitting down with my iPad and a glass of…
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5 marketing lessons from Luxe Listings Sydney that every agent can implement
Boring. I say that with love, but this is how I would describe 90 per cent of the things that come into my letterbox every week from agents in the local area. They all look the same and say the same things. Nobody really stands out. As we’ve just finished our recaps on the latest Season of Luxe Listings Sydney…
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‘I Lost My Best Buyer!’ – The blame game
It’s Friday afternoon and I’m doing my rounds checking in on tomorrow’s auctions. A panicked agent picks up the phone and instantly proclaims, “Tim, I’ve lost my best buyer!”
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Vivien Yap: How to build a luxury real estate business
Just 10 years ago Vivien Yap was in a different career and only ever intended to take on real estate as a hobby.
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David Washington: Building a future with eXp Realty
He might be selling real estate in the oldest country town in South Australia, but that doesn’t mean David Washington’s business model is ancient too.
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How We Sold It: Cove House
When one of Sydney’s most recognisable luxury homes, Cove House, sold last year, it did so on the back of a high-end marketing campaign that garnered national and international interest. Highland partner Mitchell Wynn explains what the campaign involved and why it worked.
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Stefan Siciliano: Building a volume business
In just six years Stefan Siciliano has built his real estate career from selling 41 properties in his first year to being on track to do 180 settlements this year.
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Michael Choi: Top 10 tips to thrive in real estate
The real estate market is as dynamic as ever. And as the market continues to change, Area Specialist founder, Michael Choi says agents and leaders must go above and beyond if they wish to thrive, rather than plateau. Here, he shares his top 10 tips to do just that.
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How to market long-held homes
Sir Donald Bradman is widely regarded as the greatest batsman ever to hold a cricket bat, with the man affectionately nicknamed “The Don” holding a test batting average of 99.94.
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Kevin Chokshi: How to build a referral network
Kevin Chokshi moved to Australia from India as an 18-year-old to study IT, with two bags of clothes, $2000 in his pocket, no mobile phone and no connections.
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How we sold it: Yeerongpilly Green
Selling a new housing development in a suburb few have heard of was always going to be out of the ordinary for the Consolidated Properties team.
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The best in the west: luxury homes in WA
From sparkling in-ground pools to water views, teppanyaki plates and circular glass showers, a lot of luxurious homes have sold in Western Australia in the past 12 months. If you have an address in western Perth’s affluent suburb of Peppermint Grove you’re almost guaranteed to make the list of the state’s most luxurious sales, while Mosman Park is another standout…
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Leveling up: How to grow from real estate agent to million-dollar agent
When it comes to making your mark as a million-dollar agent, times have changed.
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How we sold it: 38A The Terrace, Ocean Grove
Building relationships is real estate 101, but it’s not just connections with buyers and sellers that can help you sell properties. RT Edgar Bellarine Director Brock Grainger says forging strong partnerships with local media organisations has helped him tell the story behind his properties and this works to complement his digital and print marketing campaigns. The result is more eyes…
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How to build a personal brand that connects
While good results and peak performance will no doubt attract clients, what matters more is how you make them feel.
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How to market a tiny apartment with a toilet in the shower
At just 17sq m and with a toilet located inside the shower it’s safe to say 43/20-22 Springfield Ave, Potts Point, is not your standard apartment. It forms part of the tiny home movement and while the selling agent, Belle Property Potts Point’s Silvia Vitale, has seen features like this before, there’s no doubt a specialised marketing plan, targeting a…
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Take a peek inside South Australia’s most luxurious sales
If you’ve got a bit of spare time this weekend and want to see how the other half live then check out this list of 10 luxury South Australian homes that sold over the past 12 months. Not surprisingly there are quite a few beachfront, esplanade homes that make the list, as well as a truly stunning country home in…
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Build your personal brand and fill your lead pipeline like Ryan Serhant
Real estate agents seeking a personal brand akin to the status and followers Million Dollar Listing New York superstar Ryan Serhant has generated can learn how he did it with a new course. SERHANT. Ventures, the education and innovation arm of SERHANT. has announced its latest Sell it Like Serhant course How to Build Your Personal Brand, which gives real…
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How top agents sell elite properties
When Sydney Sotheby’s International Reality Managing Director Michael Pallier listed this Point Piper waterfront mansion, he took an approach to marketing that was as unique as the property itself. Edgewater, on Wolseley Rd, sold for an eye-watering $95 million, showing it was a was a marketing approach that worked, and should be applied to most elite sales, according to Mr…
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Luxury Queensland homes with Turkish steam rooms and teppanyaki hot plates
With the nickname “Millionaire’s Row”, it’s no surprise to see a property on Hedges Ave, Mermaid Beach, feature in the list of most expensive house sales in Queensland in the past 12 months. Spread across four levels, 159 Hedges Ave sold for $15.75 million earlier this year and features multiple outdoor entertaining terraces and bars, a sparkling in-ground pool, wine…
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Why sales agents need buyer’s agents in a surging Sydney market
It’s never been a better time to be an agent; and a worse time to be a buyer.
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Six great Mastermind insights
Incredible. That’s the word that comes to mind when I consider the way that this year’s Mastermind. With Sherrie program unfolded.
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Great expectations: Why real estate and pets aren’t that different
What do pets and real estate have in common? Caroline Bolderston says it's a lot. In this column Caroline says the key ingredients in strong leadership are a lot like those needed to train a new puppy.
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How We Sold It: Malumba Estate
Not just any old marketing campaign will do when the home you’re selling is worth many millions.
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Don’t fake it to make it: Caroline Bolderston
How many times have you heard 'fake it until you make it'? We know what being authentic means, but how exactly do you do it?
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