SELLING + MARKETING PROPERTY
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Safety, certainty and incontestable value: The new listing presentation with Claudio Encina
Real estate agents need to ditch flashy sales pitches and go back to basics and create ‘incontestable value’ to win listings in the current COVID-19 climate, according to top real estate coach Claudio Encina.
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How We Sold It: 15 Westminster Court, Sovereign Islands
Marketing luxury homes needs to be done with precision. Here, Ray White Sovereign Islands sales executive Edin Kara explains why he uses a combination of print and digital marketing mediums to sell mansions on the Gold Coast
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How to find the real story in real estate copy: Kylie Dulhunty
Property editorials don’t have to be boring, says Kylie Dulhunty. Properties have personalities, and those come as much from the people who lived there as the bricks and mortar features themselves.
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Top luxury sales across New South Wales
We’ve collated a stunning list of some of the most luxurious homes that have sold in NSW over the past 12 months.
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How to avoid these seven common website mistakes that could be losing you leads
Digital marketing is a vital component in today's market. But as SEO continue to evolve, it can be difficult to keep your website up-to-date
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How the spring selling season is shaping up: Mathew Tiller
LJ Hooker head of research Mathew Tiller has revealed how restrictions will impact Spring selling and what to expect next year.
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Empowering the agent: 30 minutes with REA Group’s Simon Hope
Online auctions and virtual inspections are part of real estate’s ‘new normal’. But technology and data are not enough on their own.
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Lisa Novak: Five social media tactics to employ to attract buyers (and sellers!)
Lisa Novak is one of the early adopters of selling property via her social media accounts. Here, Lisa Novak has revealed her top five tactics to enhance your social media engagement. Forget about the followers That’s right! The reality is you don’t need thousands of followers on your social media, you just need a few hundred of the right types…
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How to use video for leasing in lockdown: Marcel Dybner
Besser + Co partner Marcel Dybner has revealed how using videos for rental leases has significantly helped maintain business while in lockdown.
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Five useful beliefs to help you drive sales: Chris Helder
Ever tried positive thinking? If you have and you achieved mixed results (or no results), you’re not alone. Chris Helder introduces a more realistic alternative – useful beliefs – which can be used to drive sales.
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How to create a digital attraction business: Sherrie Storor
Real estate might be about property, but in this day and age every agent is in the business of digital attraction, says real estate coach Sherrie Storor. As part of a six-part Mastermind Program, Sherrie looks at how agents can build a digital attraction business by looking beyond the industry for best practice. Whilst our role as real estate professionals…
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Feng Shui design trends attract Chinese investors in Australian real estate
The ancient practice of Feng Shui could assist in attracting more investors to Australian properties, according to new HSBC research
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Marketing outside the box: How to sell a murder house
Marketing a home that’s out of the ordinary doesn't have to be a chore. In fact, if you think outside the box, you can make a property’s quirks work in your favour
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Hanworth Homestead – How We Sold It
Sotheby's Director of Rural services David Medina has revealed the benefits of a multi-channel marketing campaign, and how they secured the historic Hanworth Homestead for the perfect buyer.
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The dos and don’ts of SMS marketing
Podium has revealed the dos and don’ts of a successful SMS marketing campaign.
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The power of relationships: Conor Canning
Last year Tasmanian real estate agent Conor Canning stole our hearts as part of the ultimate love story on the reality TV show Bachelor in Paradise. It should hardly come as a surprise then that this humble, genuine agent from Hobart became known for his quiet integrity.
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Fresh ideas to revive an old listing without asking for more VPA: Anton Babkov
Even though it's a seller's market, there are ways you can get more eyeballs to your listings without breaking the bank. Anton Babkov from Rexlabs explains.
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Struck down by tinselitis? Here’s what to do
A serious case of “tinselitis” is about to sweep the nation. It happens every year, when the last of the Halloween candy is cleared from the shelves to make way for Pavlova Magic and extra large, festive-size boxes of Favourites. With every Bublé song, more and more of us become infected – and there’s no cure till Boxing Day. Around…
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The art of negotiation – find their motivation
Gino De Iesi is the Principal at McGrath Northcote. Here, he shares his tips for negotiating with potential sellers, and managing the expectations of vendors.
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Early Access
Domain has launched an innovative new platform that’s set to “turbocharge” the value agents can offer vendors shortly after a sales authority is signed and all relevant documentation has been prepared. Aptly named Early Access, the customer-centric early marketing solution triggers an alert to be sent to high-intent Domain buyers…
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From Olympic Gold to real estate gold: Gail Miller reflects on Sydney 2000
Gail Miller is the founding director of Goldstone Property Sales
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30 minutes with Daniel Lee – Plum Property Brisbane
Only 10 seconds into a video depicting an Indooroopilly home, it’s hard not to break into outright laughter. On screen is Plum Property principal Daniel Lee looking for all intents and purposes like a dodgy used-car salesman espousing the virtues of a true ‘renovator’s delight’. It’s irreverent, it’s downright amusing, and it’s nothing like a standard real estate video. It…
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Tony Issa: Being true to others and ourselves
Years in the industry? Since 2010 in different capacities, but always related to property. What’s a special place in your local area?I really love Finesse Eatery and Espresso Bar in Sylvania, and Cup and Cook in Kyle Bay – they are relaxing environments where I can chat to the operators and locals while enjoying great food and coffee. Did you choose…
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Boosting exposure with innovative marketing
With listings and transactions taking a hit as a result of COVID-19, agents have increasingly been looking to more innovative marketing tactics to gain exposure for their properties. Collings Real Estate‘s leading sales agent Christian Gravias has been successfully implementing a range of unique marketing strategies that have proven highly effective in the current climate. The Melbourne agent has focused…
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Tenants play key role in rent roll growth
Tenants can provide an untapped resource to generate new rental listings, a property management expert says. Speaking as part of a Transform 2020 coaching session, Kolmeo Head of Strategy Brock Fisher says word-of-mouth referrals or “advocacy” from tenants can play a critical role in significantly growing a rent roll. “There is one new management lurking in your tenants right now,”…
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Donna Gordin: Following my instincts
Years in the industry? Seems like forever, but in 1993 I started in a family business working for a very successful office in Scarborough. That make’s it just over 27 years. What's a special place in your local area?Our north facing bay in Rockingham, you’ll discover crystal blue waters and crisp white sand in Cockburn Sound.…
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Owning the narrative: building your presence online
While COVID-19 has made it tempting to go silent online, Tiffany Wilson argues that now is the time for agents to take back the narrative of what’s happening in the market. While she acknowledges that the context in which we are all operating is evolving at pace, Tiffany identifies two common responses among agents trying to navigate COVID-19 and their…
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Hyper local prospecting
Real estate agents looking to expand their digital footprint and low-cost marketing options should consider homely.com.au, its Co-CEO Jason Spencer says. Speaking as part of Transform 2020, Jason said the popular real estate platform drew interest from 18 million visitors last year, who were attracted to its unique, hyper-local, user-generated content. Founded in 2014, homely.com.au is like the Tripadvisor of…
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Kristine Krienke: Going above and beyond to get the job done
Years in the industry?I have been in the industry for four years and I’m a Sales Associate at Place Estate Agents. What’s a special place in your local area?My local area is full of green spaces and parks that families are drawn to. With so many great outdoor areas to enjoy, it’s easy to forget you’re just 10kms from the…
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If it were Day 1 in real estate again… what would you do differently?
Coming out of the COVID-19 crisis is the perfect time to adopt a “learner mentality” and treat things as though it’s your first day in real estate, a top sales director says. Speaking as part of a Transform 2020 Leadership Lesson, The Agency’s Thomas McGlynn (now CEO at BresicWhitney) says too often agents think they know it all and have…
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Getting back on track post COVID-19
Real estate agents should use the COVID-19 crisis to do an audit of their business and inject renewed energy into their game plan, a top sales director says. Speaking during a Transform 2020 Leadership Lesson, Thomas McGlynn, from The Agency, told agents the COVID-19 crisis had been a rollercoaster. “It’s been a really steep learning curve, and as a leader,…
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11 ways to attract new listings during COVID-19
Virtual coffees with clients and helping to promote struggling local businesses are just two of 11 ways agents can generate new leads and listings during the COVID-19 crisis, a leading US agent and coach says. Speaking during one of this year’s Transform lessons, Jim Remley says during the Covid-19 crisis agents need to think outside the square to list and…
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How to stop fearing and start having powerful direct conversations
Agents should stop “telling and selling” and start asking deep-diving questions to meet clients’ values, list more properties and make more sales. Speaking during one of this year’s Transform lessons, expert coach Caroline Bolderston says the key to doing this is to learn the art of having powerful direct conversations (PDCs). The trouble is, there are three main elements that…
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Why we can’t see the blinding obvious
What do snap judgements, gut feelings and stereotypes have in common? They are all forms of heuristics. Heuristics is a term psychologists use to describe the mental shortcuts, which are often unconscious, used to make decisions and solve problems. We use many shortcuts to make decisions daily. Sometimes when we are faced with a difficult situation with a client, or…
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5 tips for real estate agents working with separated couples
In a perfect world, all separating couples would adopt a sensible, collaborative, co-operative approach to the sale of their home. But we don’t live in a perfect world. Being aware of and sensitive to the potential issues which may arise in the sale of a home as the result of a separation, can help you prepare and plan. As the…
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