SELLING + MARKETING PROPERTY
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Creating the future – Mark McLeod
I don’t know whether you have ever tried to write a song, but when I was younger and tried I couldn’t help just regurgitating a tune that already existed. Many people have been asked what the real estate office of the future may look like. It’s quite a challenge to answer, as the most difficult part is to separate yourself…
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National Auction Round Table Part 2: Relationship between Auctioneer and Agent
Other videos in this series TRANSCRIPT Steve Carroll: I want to talk the relationship between the agent and the auctioneer. You know, there’s never going to be a time when that’s more critical. If agents are listening to this or watching this, and we’ll just open this up to the floor, what advice would you give to agents? And I…
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National Auction Round Table Part 1: Around the Grounds
Other videos in this series TRANSCRIPT Steve Carroll: Why don’t I kick off with, “What’s happening in the market at the moment?” We’ll kick off with New South Wales. What’s happening in the market in Sydney and wider New South Wales? Anybody can attack the question and jump in as you feel fit. Stu Benson: My clearance rate up in…
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The six principles of persuasion in real estate
Way back in 1984, at about the time Apple was launching its first Macintosh and Michael Jackson’s ‘Thriller’ was dominating the music charts, psychologist Dr Robert Cialdini penned a literary number entitled ‘Influence: The Psychology of Persuasion’. In it, he outlined six principles of why people feel compelled to say “yes”. The book would go on to become a universal bestseller…
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Stop the selfish marketing and increase your client base
Is your marketing more focused on how great you are as a real estate agent than what you can do for your clients? Sabri Suby explains how to re-align your pitch to lure customers with value rather than drive them by urgency or fear. For as long as I can remember, real estate agents have used selfish marketing where the…
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Top takeaways from AREC 2018 Day 2
For Day 1 highlights click here Audio version of our Day 2 Wrap Tom Ferry – The three pillars of success: Mindset, model and marketing Pt. 2 Be aware of growth killers. These include the addiction to the opinions of others, the addiction to your past and your story, and the addiction to worry. If your website looks the exact…
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Top takeaways from AREC 2018 Day 1
Tom Ferry – The Three Pillars of Success: Mindset, Model and Marketing Give yourself permission to live a big life. Human evolution is based on a growth mindset, and you need to give yourself permission to embrace opportunity and new chapters. Step into what you were meant to be. Document your mission and values, and open yourself up to growth.…
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Standing out in the age of influence: Julie Masters
In the age of influence, how do you stand out from the crowd? According to Julie Masters, CEO of Influence Nation, it’s about becoming the trusted authority in your space. Ms Masters will share her expertise on how to become that trusted authority as part of Digital Live 2018, bringing a career of decoding influence to the 100 real estate…
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Enough Excuses: Time To Take Digital Seriously
AREC 2018 will be highly informative, like all before it. A host of guest speakers will again speak of the evolving world of real estate sales; many will remind the audience just how critical their digital presence is to their growing success and long-term survival. Of course, everyone knows this already; but inspirational speakers have a way of reinforcing and inspiring their…
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Josh Phegan: Pay for leads, or leads that pay?
Lead generation websites aren’t new, but they do cut into your margins and breed lazy agents. Even worse, a number of the leads are already in your existing database. On the flip side, we have agents who are still building relationships yet fail to convert any of those relationships to real live listings. So where’s the balance? You need to…
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Why would my business grow this year? Mark McLeod
Over the last few years, the market has provided the growth impetus even for the most average of agents. Now things have changed. A great self-reflection question to ask yourself is, ‘Why would my business grow this year?’ There are, in my view, two types of businesses. Some are devoid of structure and process, and are linked to the ebbs and flows of the market; others…
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2018: the year of the Smart Home
It’s been billed as the year we’ll all get connected and smart products will simplify our lives. In some ways that prediction is proving correct, and the internet infrastructure that drives smart tech is becoming a requirement, not just a desire. But what does the smart home mean for real estate? Is there appeal and value in savvy tech and the hyper-connected home? And is the smart…
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Taking Stock – Mark McLeod
As markets across the country start to take a different form, every real estate agency will need to turn its focus to stock management. Many believe that days on market and clearance rates are what the market serves up to them, but when offices don’t have solid stock management structures the market provides a great scapegoat for why performance is…
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Real Estate Survivor: The Property Tribe Pyramid
Real estate has always been tribal with the distinctive divides of the numerous exclusive pockets across Sydney. It’s the tribes which exist within each of these areas which unites buyers in a cross-tribal meeting-of-the-minds! With 2018 upon us we are now well acquainted with the ‘changing market’, the boom years of 2015 – early 2017 are yesterday’s hero and some…
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New Year, New Numbers: Eddie Cetin
Just like that, we are done with 2017. Time to review your achievements for the past 12 months and work out the plan for this year. While there probably wasn’t a lot of time for it in between December’s settlements and client parties, this is one metrics deep-dive you can’t afford to neglect. It will give you and your team…
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Is Your Real Estate Website Due for an Update?
As the year comes to a close, it’s a good time to evaluate your digital assets. The internet is the central marketplace for real estate like many other businesses. This means it’s essential that your website offers a quality user experience. Is Your Website Mobile Friendly? A website that is not mobile friendly will have a severe impact on your…
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How to increase your number of listings over the Christmas period: Adam Flynn
By the time December rolls around, many real estate agents have usually started taking their eye off the ball, often assuming that buyers and sellers are more interested in their holidays than they are in their property portfolios. However, the market doesn’t simply shut down just because it’s Christmas, and agents are losing out on a lot of potential listings.…
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Fluffy Ducks & Bruce the Property Spruce: How to Win in the Attention Economy
Once upon a time, advertising agencies created the majority of ads, and these all competed with each other on TV, Radio and Print mediums. The best creative and placement would win and that was how the game was played. Now we are in the age of the ‘attention economy.’ We are carrying around in our pockets one of the most…
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Influencer Marketing For Property: Trish Varker-Miles
Once a PR campaign involved sending products and services to the media to try/trial and report on, but now, social media has enabled everyone to be their own personal publisher. As a result influencer marketing has been born, where not only Instagrammers and bloggers with large followings were added to the mix, but now ‘ordinary’ people with influence in their…
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The value of a prospect’s email address
Email addresses are an incredibly valuable commodity for businesses, particularly in today’s age of ad blockers. Your agency’s digital marketing mix might involve Facebook, Instagram, Google AdWords and content marketing. However, email marketing has proved to be the most cost-effective channel to market your brand and if the right practices are applied email marketing can deliver a high conversion rate.…
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4 Content Hacks for Property Professionals: Kylie Davis
Content marketing is the new black in real estate and finance. Rather than interrupting thousands of people to boast about how great we are at selling and negotiating, content marketing provides useful information to a carefully targeted audience at the time that is right for them. While the old style focused on transactions, content marketing focuses on creating relationships. The…
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Is this the simplest way to talk about any precise location?
In the future, we’re not going to want to be dropped at the wrong entrance of a stadium for that concert, and we’re not going to want the pizza drone delivery dropping that ham and pineapple special on the road in front of the house instead of the front door. Plus, those self-driving cars that we keep being promised will…
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3 Key Home Loan Stats You Can Use to Convert Buyers
There are two types of buyers out there – serious buyers and tyre-kickers. I’m going to show you a little trick you can use to turn some of those wannabes into genuine prospects. Unfortunately, my trick won’t work for compulsive teases – the ones who are tyre-kickers by choice – but it will help you with buyers who are forced…
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5 Tips to Close a Sale in Under a Week: Cameron Nicholls
Following reports of clearance rates significantly dropping and the constant threat of an interest rate rise, I thought I’d share my personal tips on how to close a sale in under a week – and for a record price. Only last week I applied these tactics and sold a one-bedroom apartment in Chiswick in under one week – prior to…
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Josh Pyatt: 8 dollar-productive activities to help you get the listing
I always encourage agents at any stage of their career to meet as many people face-to-face as possible, because that is the nature of our business. The more face-to-face interactions you have with buyers and homeowners, the more business you will generate. Sitting at a desk making a few hundred calls a week is pointless unless you’re getting out there…
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How to Make Your Real Estate Database Work for You
Effective use of prospect data is essential for real estate agencies. Your database can serve as a powerful tool for organising, scheduling and streamlining communication. When used effectively, it can vastly improve your real estate marketing strategy. Many real estate agencies are wasting this resource by just sending out weekly listings to every email address they’ve collected. Whether you’re a…
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The Front Window Wow-Factor
I remember years ago first coming across the marketing maxim that ‘doing business without advertising is like winking at a girl in the dark… you know what you’re doing, but nobody else does’. It rang true then and is as valid today, particularly with the shopfronts of businesses offering a great advertising medium that, when used correctly and creatively, will go…
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Common misconceptions debunked about the overseas investor: Ivan Tandyo
It’s hard to deny that house prices in Melbourne and Sydney are through the roof. And it’s not uncommon to hear people blame the government’s ‘relaxed’ rules for foreign investment in Australia. And more often than not, overseas investors are misunderstood and seen as purely negative. People are quick to make assumptions and get angry about foreigners’ local property purchasers…
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Seeing red over bank blacklists: Andrew Cocks
Planning for population growth in our capital cities is no easy task. There will always be entrenched opposition to change particularly when the benefits to many have to be balanced against the costs to a few. As Australia’s population has grown, and the shift to the cities become more pronounced, we’ve had to adjust what it means to achieve the…
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The Magnificent Seven tips for tip-top window displays
Standing out from the crowd and drawing people in has been part of the marketing and sales mantra of all organisations down the ages – and with increased competition, new technologies and a discerning and time-poor consumer the realities of the modern-day landscape, it has never been more important. And as Mark Carrick, VitrineMedia Australia’s Manager for the Southern States,…
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