ELEVATEGUEST INTERVIEWSTHE ELEVATE PODCAST

Trends emerging: Peter Schravemade on PropTech, innovation and the property marketing methods buyers want to see

As the managing partner of PropTech incubator NAR Reach Australia, Peter Schravemade is in a unique position to spot technology thatโ€™s likely to be valuable to agents and the real estate industry long before it becomes mainstream.

As the managing partner of PropTech incubator NAR Reach Australia, Peter Schravemade is in a unique position to spot technology thatโ€™s likely to be valuable to agents and the real estate industry long before it becomes mainstream.

He is also able to tap into NARโ€™s immense body of research to see buyer and seller trends emerging, and says there are some which are fast becoming apparent when it comes to marketing properties in a changing real estate landscape.

In this podcast, Peter discusses those trends and what they mean to you and your property marketing strategies. He also shares an insight into the PropTech thatโ€™s set to improve the way the industry operates into the future.

Peter Schravemade is the managing partner of PropTech accelerator NAR Reach Australia. He was previously the head of marketing and sales, and general manager of BoxBrownie and helped grow BoxBrownie from a start-up into a global brand.

Some key highlights of this episode hosted by Elite Agentโ€™s Samantha McLean:

  • 1.47 – The success of BoxBrownie
  • 5.34 – The biggest and best conferences to attend in the world
  • 10.00 – A key piece of research
  • 13.28 – The biggest takeaways for Australian agents
  • 17.31 – Moving to NAR Reach Australia
  • 22.34 – How this PropTech helps agents
  • 31.18 – Goals for NAR Reach Australia program for 2023
  • 34.36 – One person who has inspired Peter throughout his career
  • 37.42 – Peterโ€™s favourite business book
  • 37.46 – Peterโ€™s favourite success quote?

Resources

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Samantha McLean

Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry. Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence. Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast. She holds a Bachelor of Business from the University of Technology Sydney. Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.