The opportunity for real estate agents to launch their own business and work for themselves is a goal that many work towards.
In most cases, this dream of being their own boss isn’t achieved because they are held back by their own fears.
However, it is the agents that overcome these fears and step out of their comfort zone who are able to unlock their full potential.
When an agent starts their career, the opportunity to leverage a well-known brand can be beneficial to help them to get started in the industry, because they don’t have a database, and no one knows who they are.
However, as their career progresses, they build their personal profile within their area and develop trust in their core market, through their continued success.
It is once an agent reaches this point in their career, they will notice a shift in where their listings are coming from.
As their profile grows, agents will notice more inbound inquiries because they have established themselves as a leading agent in their area, and they begin to outgrow the need for the traditional franchise.
On the graph below, this moment is represented where X marks the spot.
The agent’s personal brand begins to overtake the need for the traditional model in their career, presenting the perfect opportunity for an established agent to capitalise on their hard work and launch their own business.
Once an agent reaches this point in their career, it is the ideal time to take the next step in their career, and there is no better way to do this than by launching their own business and standing out from the crowd, with their own personal brand.
By working for themselves, they are able to run their own business the way they have always wanted to.
Without being held back by agency rules and restrictions agents can be creative with their marketing, which will enable them to stand out more than ever before, continuing to build their personal profile and increase their listings.
For agents who make the decision to launch their own business, it provides a turning point in their career.
Not only will the agent earn more through increased listings, but they will be able to keep more of their hard-earned commission, by moving away from franchise fees and commission splits.
By keeping more of their commission, they can invest it back into their business and continue to exponentially grow year on year.
Are you ready to take the next step in your career and unlock your full potential?
