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Melinda Kirby isn’t afraid of a challenge.
Rising through the real estate ranks, the Ray White Rockhampton agent broke free of her comfort zone to become a standalone agent in 2020.
When she did, she set out to carve a niche for herself in a male-dominated market and become an inspiration for other women to follow in her footsteps.
In today’s episode of the Courageous Conversations podcast, hosted by Leanne Pilkington, Melinda reveals the iron fist in a velvet glove strategy that has lined her path to becoming the number 1 agent in her region.
She shares why her approach to real estate goes far beoynd mere transactions to offer personalised, scaleable services that enable her to build on her success year after year.
Melinda also takes a deep dive into how she strategically crafts her sales techniques and team dynamics, building a unit that complements each other in both personality and skill set.
Leanne and Melinda also explore how she has redefined traditional roles with her husband and created better work-life balance, while also fostering growth and opportunity for other women in real estate.
“I had a look around and there just weren’t any lead female agents in our marketplace at all…And so I really just made the decision, why can’t it be me?”
Leanne and Melinda also discuss:
- 1:20 – Starting strong: Melinda’s extensive industry experience and how she broke the shackles of playing it safe to become a standalone agent.
- 3:00 – Selling on her own terms: How Melinda redefined work-life balance, swapped traditional roles with her husband, and tailored her sales approach.
- 5:45 – Mastering service and scale: How to offer personalised service at scale and the pivotal role of strategic team marketing in Melinda’s success.
- 8:25 – Dominating the market: The strategies that propelled Melinda to the top in a male-dominated industry and the transformative impact of her business coach.
- 10:10 – Building the best team: How to select the right mix of skills and personalities to enhance a team’s dynamics and efficiency.
- 14:25 – Networking for success: Why networking and mentorship is critical to success.
- 16:55 – Vision for growth: Where to next for Melinda, including business expansion and her commitment to supporting emerging women in real estate.
