INDUSTRY NEWSNationalReal Estate News

Aussie homeownership dreams remain strong despite market pressures

A new LJ Hooker survey has revealed that despite soaring property prices and mortgage pressures, Australians remain committed to the dream of owning their own home. The findings highlight a continued belief in real estate as a solid investment, as well as the key home features buyers refuse to compromise on.

While some global markets are seeing a shift towards long-term renting, 74% of Australians still aspire to own a home, with younger generations particularly driven to enter the market.

The survey also found 79% of respondents believe property remains a worthwhile investment, reinforcing its role in securing financial stability.

โ€œProperty provides people with financial security and the knowledge that they can build equity over time, which drives investment,โ€ said LJ Hooker Head of Network Australia, Chris Keating.

Despite strong aspirations, affordability remains the greatest challenge for prospective buyers.

A staggering 97% of respondents listed property prices as one of their top three concerns, with 71% also citing the need for a stable income and 70% pointing to mortgage repayments as significant obstacles.

โ€œPaying off a mortgage takes determination and dedication, and even though it is not always an easy path, people want to turn their homeownership dream into a reality,โ€ Mr Keating said.

โ€œWe are seeing younger generations looking for alternative ways to get into the market, including utilising First Home Buyer Grants, rentvesting, and being supported by their parents.โ€

The survey also revealed a surprising difference in flooring preferences between Australians and New Zealanders.

While 61% of Australians prefer timber flooring, 59% of Kiwis opt for carpet.

โ€œTimber flooring is just so much more practical in Australia; it is better suited to our climate, is more durable, and just looks good,โ€ Mr Keating said.

The traditional image of an Australian home with a Hills Hoist in the backyard is changing, with nearly 50% of respondents stating that a lawn or garden is no longer a must-have when purchasing a property.

โ€œIt is not just one type of property that is aspirational anymore. While affordability is playing a part, it also reflects our changing lifestyle,โ€ Mr Keating said.

โ€œAustralians love their outdoor space, but not everyone has the time to maintain a lawn or garden. A large segment of the market is looking for easy living without the upkeep, so we need a diversity of housing to cater for everyone.โ€

While outdoor entertaining areas, luxury kitchens, and infinity pools remain popular across generations, Gen Z is redefining the dream home.

Almost 48% of Gen Z respondents listed a home gym as a must-have feature – more than double the 20% of Gen X respondents who prioritised the same.

โ€œLifestyle and versatility are drivers when it comes to buying a home, and while different stages of life mean different needs, there are still many common features shared across generations,โ€ Mr Keating said.

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Catherine Nikas-Boulos

Catherine Nikas-Boulos is the Digital Editor at Elite Agent and has spent the last 20 years covering (and coveting) real estate around the country.