ACM Executive Chairman, Antony Catalano has confirmed company will launch its first local news, lifestyle and property publication in the inner east of Melbourne.
Capturing Richmond, Cremorne, Burnley, Abbotsford and East Melbourne, the publication will be called Inner East ReView.
“The inner east part of Melbourne has been crying out for a quality local publication and we couldn’t be happier to be bringing our extensive experience in running these sorts of multimedia publications to this part of Melbourne,” Mr Catalano said.
“We’ll be offering an editorially diverse publication with broad appeal and given our experience in property this will form a core pillar of the offering.
“You’ll note the continued use of our realestateview.com.au branding in the masthead as we look to further penetrate the market with the REV brand. This is our third ReView branded product behind the Northern Beaches ReView and the Inner West ReView in Sydney.
“We’ve had huge success pushing the REV brand out across the ACM regional markets and it’s now time to focus our attention on the capital city markets.”
Mr Catalano said he was excited to be back in Melbourne and supporting real estate partners by not only helping them to sell property, but promote their own brands and win listings off the back of the agent brand presence the publication could provide.
All of REV’s shareholders recently voted at its AGM to support ACM’s move to take a 72 per cent controlling interest in realestateview.com.au and associated assets.
“The vote was a clear endorsement of the strategy and rounds out our multi-media property marketing solution, which combines REV, our Acquire address level digital marketing tool and of course our network of mastheads across the country,” Mr Catalano said.
Print continues to be a key marketing tool in the property sector as agents strive to reach buyers in the early phase of the buying cycle as outlined by an in depth study commissioned by ACM and realestateview.com.au last year.
The first edition of the high gloss Inner East ReView will be distributed to 15,000 homes and businesses from March 17.
Group editor Kate Cox said the community and businesses in the inner east had been calling for their own publication.
“We’ll be the go-to for everything in the area and we can’t wait to feature the people, bars, boutiques, restaurants, local news, events and of course the best in local property,” she said.
“We have a very experienced Melbourne editor in Ian Moore at the helm and a team of passionate journalists and photographers who place a premium on quality and engaging storytelling and are enthusiastic about the area, its people and places.”
