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OPINION
Beyond borders: the role of culture in real estate expansion
International real estate success depends on adapting to local markets without losing your core identity. From terminology to cultural expectations, Adam Day explains why flexibility is the key to sustainable growth across borders.
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BEST PRACTICE
Want to attract top talent? Build your personal brand
"When we launched eXp in the UK, many criticised what they called 'the Adam Day show'. But here's the reality – personal brand isn't vanity, it's necessity. And I learned this lesson the hard way." Adam Day - eXp Realty, International Expansion Leader.
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