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TECH + SOCIAL
Aimee Engelmann: How to Prepare for Offshoring
Outsourcing basic office tasks to the Philippines has recently gained a good deal of attention. The benefits are compelling and the idea of freeing up your team to focus on more important aspects makes complete sense for many, but the practical details may put others off. Aimee Engelmann explains the tools you’ll need in your office to manage the virtual…
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SELLING + MARKETING PROPERTY
Fluffy Ducks & Bruce the Property Spruce: How to Win in the Attention Economy
Once upon a time, advertising agencies created the majority of ads, and these all competed with each other on TV, Radio and Print mediums. The best creative and placement would win and that was how the game was played. Now we are in the age of the ‘attention economy.’ We are carrying around in our pockets one of the most…
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