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CUSTOMER SERVICE
Local Sports Sponsorship: Make it Grow your Business
Think of local sponsorship as an investment, just like any marketing strategy. One of the greatest advantages to sponsoring a local team is the positive word-of-mouth that it generates for the company. When people in the community see the sponsor supporting their favourite team, they see the sponsor as a friend. If the sponsor is with the team for a…
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Elite Agent
Your first Week on the Job
Congratulations, you’ve got the job! What next? Your first week may have more impact on your career than you realise. Here are some tips for staying afloat if you find yourself in the deep end. Story by Adam Lord You may have transferred from other professions, from a trade, fresh out of school or maybe you have been in sales…
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CUSTOMER SERVICE
What is Great Customer Service
Great customer service is a major differentiator for successful real estate businesses. In today’s somewhat depressed marketplace it is now time for the true value of superior customer service to come to the fore. Story by Steven Brett. What is great customer service? How do you measure it and how do you grow it in your business? I am certain…
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Elite Agent
The Benefits of Buyers’ Agents
There are good reasons why it pays to have a strong working relationship with a Buyers’ Agent. If you’re yet to discover the benefits, it’s worth looking into the role of a Buyers’ Agent and noting the opportunities. Meighan Hetherington gives her opinion. While Buyers’ Agents have been a part of the Australian Real Estate industry for many years now,…
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CASE STUDIES
Crossing the Border
Successful businesses make objective, proactive decisions. Others react to challenging times with fear-driven, risky cost-cutting. This case study follows a successful franchise that has strategically invested in its long-term future by breaking new ground interstate. Story by Julia Hebaiter. You’re a highly successful brand in one Australian state. You’ve been around a long time, have worked long and hard, and…
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Elite Agent
Going Once..Going Twice. Still on the Market? There Goes Your Reputation!
Part one is all about the listing process and is the most critical. Many organisations adopt other forms of sale but all rely upon recent auction results to formulate their asking price. Unrestricted and open competition set the benchmarks on which all comparisons are formulated. Auction is the primary method of sale for the nations leading agents. Many other real estate…
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