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BEST PRACTICE
Finding yourself when all seems lost
Who are you? This may sound like a strange question to ask, but it’s totally relevant and incredibly important. It’s a question that we should ask ourselves regularly, and it’s one we should not underestimate the importance of, especially given the current conditions. Sometimes, when we are feeling out of sorts, it can all be due to one simple thing.…
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Elite Agent
33 tips to own real estate in your local area in 2020
The first step to making next year your best year in real estate starts now – take a break. Christmas is the best time to take a break as most of your sellers and buyers will be doing the same thing. They expect you to spend time with your family and friends because that’s what they are doing too. Try…
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Elite Agent
How to Beat the Interceptors: Lisa B
An interceptor can be defined as a company or individual who is better at search engine optimisation or search engine marketing than you are. As Lisa B explains, their objective is to dominate page one of the search engines, where their presence entices your potential clients to call them and not look for you. Interceptors are everywhere. On the real…
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Elite Agent
Six Steps To Jump-Start Your Online Marketing Results
Why is it that some business owners pour thousands of dollars into their online marketing efforts to see little or no return on their investment, while others seem to do exactly the same thing yet reap tremendous rewards? SEPARATING THE men from the boys is a pre-determined success formula. Smart business owners have a plan. Follow the Six Steps to…
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Elite Agent
Why No One Likes a Keyboard Warrior
Lisa B looks at the problem of malicious comments posted on social media and why you should never be drawn in. YOU MAY not be familiar with the expression, but you’ve almost certainly noticed strange, weird, and sometimes vicious and cruel comments in forums and on social media. Maybe you’ve been a victim yourself. So what exactly is a keyboard…
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Elite Agent
When Should You Become A Dot Com?
Corporate profiles, social media and websites branded to the individual are all being used today by agents to promote themeselves online. When building an online following, Lisa B answers the questions ‘how much is too much?’ and ‘who should pay?’ A LOT OF real estate agency principals are understandably nervous about their staff engaging in self-promotion online. But I believe…
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Elite Agent
Transparency or Trickery?
Lisa B looks at the reliability of agent ratings and review websites. WHEN WE think of any kind of review sites, the first one that springs to mind for me is Trip Advisor. It’s huge. It has the volume, it has the traffic and it has the credibility in numbers. A user generally has enough information to be able to…
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Elite Agent
Does The Industry Need More Portals?
We don’t need any more marketing portals, says Lisa B. We just need to start thinking more carefully about how we use those that currently exist. HOW ARE YOU shaping up after the much- publicised outcry against one of the major real estate portals increasing their fees? In the last few months, rival CEOs have publicly attacked the practices of…
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Elite Agent
Person to Person
Remember when we were kids and we would pretend that we could talk on the phone and see someone at the end of the line? Today, accessible technologies such as Skype, Google Hangouts and FaceTime have made this a reality. Lisa Tremolada shows how easy it is to have more meaningful conversations with your customers using Skype. Skype was first…
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Elite Agent
7 Ways To Make Major Real Estate Portals A Thing Of The Past In Your Marketing
With the recent outrage on social media regarding pricing increases on the major portals, Lisa B has some “calls to action” for everyone about how you can drive traffic to your own website instead of someone else’s. Portals. If you WANT to advertise on the portals – that’s ok – Do it. When you HAVE to advertise there – that’s not…
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Elite Agent
6 reasons you should never outsource your social media
When people recommend the outsourcing of social media updates, it literally scares our “Tech in the City”, Lisa B. If you insist on outsourcing your social media, you are putting the reputation of your company and your brand into someone into someone else’s hands. Just consider that it takes roughly 1000 status updates to build a reputation, it only takes…
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BEST PRACTICE
The 4 Hour Work Week
Most of us have heard of Tim Feriss’ book The 4-Hour Work Week. Could these same principles be applied to the Real Estate Industry? Lisa B examines how your week can be streamlined to allow you a better lifestyle. After reading The 4-Hour Workweek by Tim Ferriss about three years ago, I felt inspired in so many ways. It made…
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Elite Agent
7 Facebook Faux Pas to Avoid in 2013
Lisa B looks at how to use Facebook to attract and build relationships without getting on your friend’s noses. Social media has certain etiquette and certain rules. On Facebook you are effectively entering into someone’s personal space, even though this personal space is very public. A personal Facebook page consists of a list of someone’s friends and contains details about…
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Elite Agent
The Corcoran Group
Over the past 12 months I have interviewed some of the best in the business about social media and online marketing for real estate agents. Recently, I interviewed Matthew Shadbolt, Director of Interactive Product & Marketing at the Corcoran Group, to gain some insight as to their stunning success in all things digital and social media. In 1973, Barbara Corcoran…
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Elite Agent
Social Media vs SEO
What strategy should you follow to gain your business a higher ranking on Google? With a number of recent changes to Google’s Search Engine Algorithm, it is currently speculated that social media could see the end of Search Engine Optimisation (SEO) as we know it today. SEO techniques use strategies to try to ensure your company website is featured on…
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EPM
Social Media for Property Managers
Sold Magazine’s “Tech in the City” Lisa B turns her attention to how social media can be used as a marketing tool in Property Management. First of all, let’s get that question out of the way. Yes, I know what you’re thinking. Is there an expected return on investment using social media marketing in property management? Well, it’s like this.…
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Elite Agent
Pin Your Interests
Pinterest is a new social media tool that is growing fast. Lisa B discusses the best ways for an agent to use this tool in their social media marketing strategy. Of all the social media that we deal with today, Pinterest is relatively new, but it’s growing fast. Pinterest is a photo and video sharing social media site that is…
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Elite Agent
Why Outsource?
If the thought of keeping up with social media, blogging, web upgrades, and general administration causes you to reach for the panadol, its time to think about outsourcing some of these tasks, and it may well save you money as well as time. Technology is supposed to save us time, make our lives easier and cut down on paper. It…
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Elite Agent
Are you on Google+?
Google+ has been around for a while now, but is still a mystery to some. Should you be on Google+? How is it different to Facebook? Will it work long term? Our new “Tech in the City” columnist Lisa B explains the link between a “+1” and your websites future Google ranking. What is Google+ really? Well, it’s a social…
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Elite Agent
So you think you can’t blog?
Blogging should absolutely be a part of your online marketing strategy. However,many agents find it difficult, quoting both a lack of time, and struggle to come up with a continual supply of interesting topics. Marketing and blogging expert Lisa Tremolada explains how to get over your fear, and get on with the job. Let’s get clear – What is Blogging?…
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