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LEADERSHIP
Discounting is not a winning strategy
As an industry, we should all understand that discounting fees (below the market average), will have long-term consequences – and these consequences don’t stay within the walls of our businesses.
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LEADERSHIP
How to lead a bad hire out of your business
Michelle Williams shares an insight into leadership when you've made the mistake of hiring someone who's the wrong fit for your business.
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Elite Agent
Winning ways
I am often asked the question, “What does it take to be an award-winning office?” I think people expect the answer to be simple but if the answer were simple, nothing would separate the good from the great. Cultivating an award winning team or being an award winning individual is about consistency and doing more than what’s expected. Sounds easy…
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EPM: Leadership
5 lessons in leadership: Michelle Williams
My leadership journey started around 17 years ago when I was given the responsibility to lead a team of six in an agency managing over 700 residential properties. I was only 26 at the time and most of the employees had years on me, both in experience and age. To be completely honest, while I had a strong work ethic…
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EPM: Best Practice & Legislation
Don’t blame the messenger: Michelle Williams
Unfortunately, this kind of reactive management is no longer acceptable to the savvy investor. They expect you to represent them and lead their decisions based on knowledge and expertise. They don’t want you to simply be the go-between. When you think about it, why would they pay for that service when they could cut out the middleman? When I see…
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EPM: Best Practice & Legislation
The Proof Is In the Pudding: Michelle Williams
Do you ever consider that, in the eyes of our potential clients, we all look the same? From the consumer’s lens, they can’t see any difference between us until we can prove them wrong. If you haven’t already noticed, our new potential clients start with social proof. They no longer do the ring-around and attend back to back meetings to…
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EPM
A Reputation for the Extraordinary
How important is customer service in growing and sustaining your business? For Michelle Williams of @home Property Management Solutions, it’s everything. However, she was disappointed when instead she recently learned many business owners are looking for a ‘quick fix’ solution to rent roll growth. Recently I was asked to be part of a round table discussion forum where each speaker…
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