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Elite Agent
5 marketing lessons from Luxe Listings Sydney that every agent can implement
Boring. I say that with love, but this is how I would describe 90 per cent of the things that come into my letterbox every week from agents in the local area. They all look the same and say the same things. Nobody really stands out. As we’ve just finished our recaps on the latest Season of Luxe Listings Sydney…
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THE ELEVATE PODCAST
The money mindset: Michael de Haan on how to overcome limiting beliefs, charge what your worth, and enjoy financial wellbeing
Why is it only 20 per cent of agents reach that magic million dollar GCI milestone? And why do most max out their earning potential around five years into a real estate career?
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ELEVATE
Expert commentator: Tim McIntyre on building your media profile, pitching to journalists, and what’s at the heart of a great real estate story
Plenty of well-known real estate agents owe at least part of the career success to media coverage.
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THE ELEVATE PODCAST
Transparent transactions: Peter Matthews talks about creating clarity, meeting new customer expectations, and the role technology needs to play
If there is one key area of opportunity for the real estate industry moving forward, it’s transparency, according to REINSW President and PropTech founder Peter Matthews.
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Economy
Samantha McLean: Web 3.0, real estate and the trust revolution
Crypto is not a dirty word. But, back in 2017 when I first started talking about it, it may as well have been.
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THE ELEVATE PODCAST
Making a difference: Adrian Butera on how to work with community, be memorable and become an agent of choice
As the Managing Director of Compton Green, Adrian Butera has long had a reputation as the type of agent who supports his community and gives without expectation.
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THE ELEVATE PODCAST
State of the market: Nerida Conisbee on floods, interest rates, federal elections, and what real estate will do next
Floods, interest rates, pandemics and federal elections – they all have an impact on the property market, and each of these issues is squarely in the spotlight as we conclude the first quarter of 2022.
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THE ELEVATE PODCAST
The compound effect: Alexander Phillips on mastering the basics, building the momentum, and how to be a top-selling agent year after year.
Think of the industry’s top-performing agents and the name Alexander Phillips quickly springs to mind.
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THE ELEVATE PODCAST
Mitigating the online risk: Kristen Porter on social media, real estate marketing, and managing the legal minefield of the online space
When it comes to the legal aspects of real estate marketing and the online space, things can quickly get murky. Different social media platforms have different guidelines, while consumer and privacy laws mean agencies can swiftly find themselves into hot water for who they market to, the comments on their pages, the terms of any competitions and more. In this…
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THE ELEVATE PODCAST
Lessons from Google and Uber: Domain’s John Foong on leadership, learning, and building partnerships for success
From Google to Uber, Domain’s new Chief Revenue Officer John Foong has a resume that reads like the who’s who of the corporate world.
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THE ELEVATE PODCAST
Value not fees: Jo Oliveri on how to grow your PM department, navigating the fee conversation, and creating results that demonstrate value
When it comes to property management, there’s often a client misconception that all agencies are the same. And that inevitably leads to the dreaded conversation about fees.
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THE ELEVATE PODCAST
Real empathy: Cara Atchison talks Survivor, true people skills, and how real estate set her up for success
This episode of the Elevate podcast is brought to you by Connectnow It was always likely a real estate agent would make a formidable contestant on Survivor. After all, it’s a reality TV show where agent skills like strategy, understanding people, and playing the long game all come into play. Last year 1st City Real Estate director Cara Atchison not…
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THE ELEVATE PODCAST
Swift startup success: Daniel Di Battista on starting a family business, creating recognition in your market, and providing service that leaves an impression
If the prospect of starting your own business in the middle of a pandemic sounds daunting, then Di Battista Real Estate in Melbourne is a case study of just how much can be achieved when challenge is viewed as opportunity.
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THE ELEVATE PODCAST
Just start: Ryan Serhant on seizing the moment, global ambition, and the three pillars of building a real estate brand
Ryan Serhant…it’s a name synonymous with real estate success and one of the most followed brands in the world.
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Real Estate News
With a focus on growth, The Agency announces the appointment of Geoff Lucas to the role of Managing Director and CEO
The Agency announced via the ASX that Geoff Lucas will take the role of Managing Director and CEO effective 28 January 2022. Mr Lucas has held the position of Group CEO of The Agency since March this year. The move comes from a company board desire to have a Managing Director based on the eastern seaboard. The Agency Chairman, Andrew…
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THE ELEVATE PODCAST
End of year wrap: Mark McLeod on 2021, the trends set to stay, and his top tips for mastering real estate
Anyway you look at it, 2021 has been an incredible year to be part of the real estate industry. House prices rose right across the country, the auction market took on a life of its own, and the rental vacancy rate hit an all-time low.
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THE ELEVATE PODCAST
Unlimited: Hayley Van de Ven on seizing the moment, choosing your energy, and leadership that’s all about service
As the leader of RE/MAX Results and RE/MAX Bayside Properties Hayley Van de Ven is the epitome of a leader with a vision.
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THE ELEVATE PODCAST
Recruiting a rainmaker: Pancho Mehrotra on what to seek in a top performer, how to attract them, and the leadership qualities that bring out their best
Call them rainmakers or top performers, a talented salesperson can be an incredible asset to a real estate business, bringing in a high volume of very big sales.
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THE ELEVATE PODCAST
Mastering the basics: Anthony Webb on leadership, 50 years of family business, and what it takes to go the distance
If you’d told Anthony Webb at 16 he would one day lead the family real estate business, he would have scoffed at the idea.
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Elite Agent
Build your personal brand and fill your lead pipeline like Ryan Serhant
Real estate agents seeking a personal brand akin to the status and followers Million Dollar Listing New York superstar Ryan Serhant has generated can learn how he did it with a new course. SERHANT. Ventures, the education and innovation arm of SERHANT. has announced its latest Sell it Like Serhant course How to Build Your Personal Brand, which gives real…
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OPINION
I went live on Facebook for 30 days in a row and here is what I learnt
I've always known Facebook Live is about the most powerful marketer’s tool out there.
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THE ELEVATE PODCAST
Making the news: Elizabeth Tilley on how to work with the media and why you should think big when it comes to marketing and editorial
Australians simply can’t get enough of real estate and the stories behind it, and they’re seeking it everywhere they can – from newspapers to news sites, magazines, liftouts and beyond.
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THE ELEVATE PODCAST
Leverage the learning: Kul Singh talks customer focus, market conditions, and what it takes to be an AREA winner
Between on-again, off-again lockdowns, a hot property market and the demands of one- on-one inspections, it’s been a rollercoaster year for real estate.
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THE ELEVATE PODCAST
Tech gets personal: Ian Campbell on AI, The art of successful change and the real skill you need to master
Could a robot ever replace an agent or property manager? It’s a question many in the industry ponder and one that AIRE software founder and RiTA creator Ian Campbell has considered at length.
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THE ELEVATE PODCAST
Rocking the suburbs: Adam and Jason Spencer on creating hyperlocal content, lead generation, and being the go-to guide in your community
When it comes to local community, few people know the landscape better than agents and property managers.
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THE ELEVATE PODCAST
Content that converts: Katie Lance on making time for social media, overcoming video fear, and how you can become a leader in your community
If you’ve ever thought creating a standout social media profile was all too hard and required time you don’t have, this is the podcast for you.
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THE ELEVATE PODCAST
How to build a rent roll at speed: Daisy Campbell talks acquisitions, high-growth culture, and setting up your team for success
If you’ve ever wondered what it takes to build a successful property management business at speed, Xceed Real Estate in WA offers an ideal case study.
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THE ELEVATE PODCAST
Leaving a legacy: Clinton Eastell and Dan Argent talk self-motivation, the pros and cons of running your own business, and what it takes to have your name on the door
Running your own agency might be the dream for many, but what does it really take to have your name on the door?
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THE ELEVATE PODCAST
Luxury lister: Michael Pallier talks premium properties, exceptional service, and how to sell Australia’s finest real estate
This episode of the Elevate podcast is brought to you by Connectnow Ever wondered what goes on behind the scenes when selling Sydney’s finest properties? It’s not all Luxe Listings, flash cars and high-flying lifestyles, according to Sotheby’s Sydney managing director Michael Pallier. Michael has sold some of Australia’s most valuable prestige property, smashing auction and suburb records along the…
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THE ELEVATE PODCAST
Leadership with Intent: Our Spring cover Josh Morrissey talks the extra 20 per cent, demonstrating real value, and stand-out marketing
Whether you’re an agent starting out or a leader looking to go to the next level, this recent chat with HIVE Property principal Josh Morrissey has a whole lot of wisdom for everyone.
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