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CONTRIBUTORS
How to build a tribe of referral partners: Tara Bradbury
Referral partners can make your job as a BDM a whole lot easier. Tara Bradbury tackles the tricky subject of asking for referrals from local businesses.
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Elite Agent
Consistent communication: Tara Bradbury
Customer service across property management has come a long way in terms of available technology, but people still want service from humans. Here are a few of my recommendations to help boost or reboot your service approach in 2020. Social media. If you build the profile they will connect – and at the times when…
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EPM: First Person
Predictable growth
Just when you thought you had all of the pieces of the puzzle together, another tech program is released, legislation changes and you are in a spin. Clients’ expectations continue to rise, and it can be hard to find time to grow your rent roll. This year I have spent time ensuring the predicable has…
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EPM: Customer Service
What to do about that bad review
Today I want to focus on rating websites, which is an area we all love. There are so many to choose from, and you need to work out which ones will get you the most leverage and best position online, so you’re visible to the consumer. The problem is how do we get the consumer to share across all review…
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EPM: Productivity
Seven steps to maximise energy in your team
As I step into my 16th year of property management, I am blown away by the development we have seen in the system and support space. We are in an era where PM efficiencies are a hot topic and communication isn’t just important, it is expected of every team member across the rent roll. However, I am just as surprised…
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EPM
Be the leader you were meant to be
The process of becoming the leader you were meant to be starts with inspiring your co-workers. Every morning you should bounce into the office ready to take on whatever comes your way. To inspire your team, you need to demonstrate a passion for your career. You should greet each member of the team and encourage them to have a successful…
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EPM
Tara Bradbury: Back in the game
I’ve got some news. It may the industry’s worst kept secret, but I can finally, officially, say I’m heading back to the coalface. The decision to come back into the property management industry isn’t one I’ve taken lightly, or quickly, but something I’ve been contemplating over the past 12 to 18 months. There’s a host of reasons why I have…
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EPM
9 tips for becoming a stronger BDM: Tara Bradbury
If I could narrow it down to one simple formula that would show you how to be a successful BDM, would you follow the steps? It comes down to three simple words: ‘be seriously interested’ in what you can do for others. I guarantee that reviewing these nine key areas will change the way you approach your BDM role in…
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EPM: BD & Growth
52 Ways to Kickstart your Career in 2019
What if I told you that you could have anything you want in your career if you were prepared to do one thing? All you have to do is focus on one key strategy each week for the next 12 months, and your year will be even bigger and better than you could ever imagine! Here are the steps to help you get…
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EPM: Technology & Social
Build your BDM profile through video
Every day I have BDMs telling me that they want to do more videos to promote themselves and educate their clients, but have no idea what to say or where to even start. My first piece of advice is just to start. It won’t be perfect in the beginning and, to be honest, would you really want it to be?…
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EPM: BD & Growth
How to deliver a confident listing presentation
I recently conducted a role-play session during a workshop where I was the BDM and one of the attendees was the property owner. I had the frightening pleasure of being back in the hot seat again and, just quietly, I loved it! I also had the attendees provide feedback, which not only opened my eyes to my performance but also…
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EPM: BD & Growth
Tara Bradbury: Make the call!
Over the last few months, I have been visiting offices to conduct coaching sessions where agents have allowed me to observe their phone prospecting. While sitting on the sidelines, I found a common trend that makes these sessions more difficult than they need to be, and passed along my tips to ensure the best possible result on future calls. Do you…
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EPM: BD & Growth
Tara Bradbury: Empowering through Incentives
Going into offices and discussing ways you can encourage the team to get on board with the rent roll growth plan is a part of my business that I really enjoy. These visits allow me to speak with the different departments and get their feedback on how things are run. Recently, a comment was made to me describing property management departments…
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EPM
How to set realistic KPIs for BDMs: Tara Bradbury
Nothing creates a feeling of defeat as much as setting unrealistic expectations for ourselves does. Few BDMs are aware of how they often set themselves up to fail by developing unattainable goals; losing themselves in a cycle of disappointment and negative self-talk. But fortunately, there is another way, says Tara Bradbury. WHAT IS fascinating about the phenomenon of unrealistic goal…
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EPM
Growth: Just a Phone Call Away
The future growth of your rent roll is a simple phone call away – but just picking up the phone and ‘chatting’ is not going to do it, as Tara Bradbury explains. The old saying ‘time is money’ is very true when you are working at keeping the relationship strong with your client. If you don’t follow up at least…
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EPM
Daily Grind or Career Defined?
Do you go to work and do the necessary to take home a regular paycheck at the end of the week? Or are you goal-oriented, performance-based and passion-driven? When you are passionate about a career as a BDM, it shows as you build long-lasting relationships that will take you far beyond what others consider the daily grind. I believe a…
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EPM
Overcoming Objections: Tara Bradbury
Too many BDMs see sales objections as an indication that the customer is not going to sign up. However, says Tara Bradbury, it’s actually quite the opposite. Business development managers, it’s time to realise that it’s actually a good thing when prospects raise an objection, especially around fees. If your prospective landlord raises an objection, that’s actually a good sign.…
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EPM
The Three Prospects You Need To Know
Meeting with a potential client for the first time can be an unnerving experience. We can find ourselves being overwhelmed with fear and excitement at the same time, but understanding client personality types will help. Tara Bradbury explains. Before, during and after meeting a possible new client most of us will go through the same questions in our head, including:…
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EPM
What Does A Next-Level BDM Look Like?
The key role of a business development manager (BDM) is to source new strategic opportunities for the business, while building and maintaining relationships with referral partners, prospects and clients. But what does a ‘next level’ BDM look like? Tara Bradbury explains. The role of a BDM can be many things, depending on the company structure. Many businesses over-complicate the role…
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EPM
What’s Working For Top BDMs Right Now: Tara Bradbury
Tara Bradbury recently achieved a long-held ambition and set up a ‘round table’ event specifically for BDMs. Here are some strategies from the event that participants say are working for them right now. When I was an active BDM I always wanted to be involved in a round table event with an exclusive group of up to 20 top performing…
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EPM
8 Ways to Become A BDM Trailblazer: Tara Bradbury
Achieving market-leading BDM status takes effort – and there are plenty of opportunities for the ‘trailblazers’ out there who are keen to push the boundaries, says Tara Bradbury. Leaders in BD don’t wait for opportunities. They create opportunities. A leader in BD is about one thing: helping their clients see and achieve things they didn’t think were possible. A good…
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EPM
Creating a Great CRM Communication Strategy: Tara Bradbury
Striking the right balance between contacting customers too infrequently, and the other end of the spectrum – being a pest – is a hard task. You need to make the most of your database and this means treating each client differently, as Tara Bradbury explains. During my time as a BDM I remember attending a sales training event in Brisbane.…
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EPM
Are You On Track For 2016?
TAKE A MOMENT to step back and review where you are spending your time, ensuring that it’s on the areas that produce the real results. It seems like only yesterday when I put pen to paper and wrote my goals for the year ahead. Like many of us, I’m now taking the time to review my current achievements. I find…
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EPM
Are You Happy with Your Levels of Growth So Far?
Similar to other areas of life, in business development the things that worked yesterday may not work today. But that isn’t a reason to give up, even if your results this year are not what you had hoped. Sometimes, says Tara Bradbury, you need to go back to where you started for the breakthrough. During July the BDM Academy held…
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EPM
Six Steps To Closer Communication
Tara Bradbury reveals how rivalry between agency departments could be stopping you from turning local opportunities into a strong pipeline. I STILL REMEMBER my first year in real estate; it was a big eye-opener for me. Properties were selling for as low as $50,000 at one point, and I remember thinking I should really save a deposit and buy my…
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EPM
The Clock Is Ticking: Are You On Target For 2015?
A quarter of the way through the year, Tara Bradbury reminds us of the time management skills we all need if we’re going to meet our targets. WE HAVE now come to the end of our Innovate 2015 Tour and one of interesting comments I heard along the way is ’I was so busy in January and the start of…
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EPM
How to Hire a BDM
Tara Bradbury explains the qualities you need to look for in hiring a BDM for your property management business. Choosing the right BDM is essential for any real estate agency that wants to achieve fast and consistent growth in 2015. Before you even advertise for the vacant position, it is important you understand and develop a proper job description. From…
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EPM
Grow it Alone
Do you rely too much on the sales department for new rental managements? It should not be your only source of leads, says BDM Academy founder Tara Bradbury. ALL BDMS understand that in order to generate more business you need to allocate prospecting and promotion time. I used to be the prospecting excuse expert. I would say to my principal…
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EPM
5 Ways to Attract New Landlords and Tenants Online
If you build a great website and then neglect to keep it updated you are wasting an opportunity to generate new prospects, says business development coach Tara Bradbury. OVER THE last 12 months I have spent a lot of time contacting BDMs and checking out agency websites. When I phoned one company to speak with a lady I was surprised…
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EPM
100% Guaranteed
Are you prepared to pay when a team member makes an honest mistake? Tara Bradbury explains the advantages of having a property management guarantee in place. HAVING A property management department guarantee in place is fantastic for the Business Development Manager (BDM) because they can use it as a selling tool during the listing presentation. It is now fairly common…
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EPM
Supercharging your property management career as a BDM
Business Development Managers (BDM) are increasingly in demand as Real Estate Agencies ramp up their effort to gain market share in the uncertain economic climate. Business development is a combination of strategic analysis, marketing and sales with the objective to grow the Property Management Department by establishing new relationships and increasing opportunities from existing clients. What does a Business Development…
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