Trish Varker-Miles

Trish Varker-Miles is the Director of The Trish Nicol Agency specialising in Property and Lifestyle PR, Influencer Marketing, Events and Content Creation.

OPINION

Trish Varker-MilesOctober 20, 2022

Sydney penthouse trends that hold their value

Nothing beats the view from on high! Despite a slowing market, it’s still been a landmark year for Sydney penthouse sales.
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CONTRIBUTORS

Trish Varker-MilesAugust 17, 2021

Feng Shui design trends attract Chinese investors in Australian real estate

The ancient practice of Feng Shui could assist in attracting more investors to Australian properties, according to new HSBC research
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Elite Agent

Trish Varker-MilesApril 12, 2021

The value equation: Trish Varker-Miles

Trish Varker-Miles says creating valuable, effective content that educates and builds brand awareness will gather more traction with potential clients.
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Elite Agent

Trish Varker-MilesOctober 22, 2020

How to make your display suite an ‘Instagrammable moment’

Every time someone visits your display suite presents a huge opportunity to reach a whole community via their social media platforms. How? By creating ‘Instagrammable moments.’
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OPINION

Trish Varker-MilesJune 28, 2020

PR isn’t what it used to be

In the last five years, digital and social media have fundamentally changed the way PR works. Once upon a time, media outlets had the power to decide which ideas, products and services the public wanted to hear about. Now, audiences hold the power. With search and social at their fingertips, consumers know what they’re looking for and have the tools…
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Elite Agent

Trish Varker-MilesMay 3, 2019

Sponsored content versus editorial coverage

The media landscape has become increasingly complex over the last five years; however, the options and outlets to promote your brand have increased dramatically. Knowing when to use what tactic is vital in promoting your brand and utilising your budget in the best possible way, but at the same time the landscape can also be challenging to navigate. When I…
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SELLING + MARKETING PROPERTY

Trish Varker-MilesNovember 28, 2017

Influencer Marketing For Property: Trish Varker-Miles

Once a PR campaign involved sending products and services to the media to try/trial and report on, but now, social media has enabled everyone to be their own personal publisher. As a result influencer marketing has been born, where not only Instagrammers and bloggers with large followings were added to the mix, but now ‘ordinary’ people with influence in their…
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