Domain and Cricket Australia today announced a four-year Platinum Partnership.
Domain will be the Presenting Partner of Men’s Test Cricket over four years, which includes the next Ashes to be hosted in Australia, and will become the Official Real Estate Partner of Cricket Australia.
Domain and Cricket Australia enter the partnership as the national game moves into a highly anticipated new era. More cricket than ever before will be available to consumers through a range of platforms including broadcast, web and social media, as well as at match.
Under the partnership, Domain has secured the rights to Cricket.com.au as the Cricket Australia LIVE Scoreboard Partner (web and mobile app). Last season, there was more than 1 million Average Monthly Users of the Cricket Australia Live App and 3.3 million Average Monthly Users on Mobile & Tablet.
Domain and Cricket Australia’s partnership involves a 12-month rolling program of social media, content and app integrations across the Cricket Australia platforms. Cricket Australia has more than 11 million social media followers across a variety of platforms.
James Sutherland, Cricket Australia CEO commented: “We are excited to welcome Domain as a new partner of Cricket Australia and as naming rights sponsor of our Men’s Test series.
“Through this multi-year deal, Domain has made a significant commitment to cricket in Australia. We are grateful for this, and look forward to working closely with the Domain team to ensure this a highly successful partnership.”
Melina Cruickshank, Domain Chief Editorial and Marketing Officer said: “Domain is delighted to begin a partnership with Cricket Australia. Our aligned audience strategies in mobile and content represent a unique opportunity for both brands.
“We believe the ‘spirit of cricket’ is resilient and look forward to the growth opportunities this partnership will provide.”
