Elders has announced the appointment of seasoned marketing and business executive, Belinda Connor, as the Head of its Residential Real Estate division.
Mrs Connor has previously held numerous strategic marketing and network growth roles with leading companies, including Foxtel and the Wendy’s franchise network.
She will assume responsibility for the strategic oversight of Elders’ residential real estate network operations and its continued growth, with a strong focus on customer experience.
General Manager Real Estate, Tom Russo, said the appointment of Mrs Connor reflected the brand focus on digital strategy.
“Those agencies and networks which embrace innovation in marketing and digital strategy will be the ones that flourish into the future,” Mr Russo said.
“Accordingly, our role as a franchisor and corporate support team is to consistently deliver to all our stakeholders the best marketing, digital solutions and people development in order to genuinely add value to your businesses and careers.
“Belinda has been a senior leader in our business for over three years and has overseen the ground-up development and implementation of our brand refresh and digital strategies in the residential agency space.
“This has positioned Elders as a progressive contemporary agency and delivered much value to our business and that of our franchise partners.
“Belinda has a deep understanding of our culture and the things that genuinely add value to our offices, agents and business owners. She is perfectly positioned to take the business to new heights.”
Elders is an ASX 200 company with multiple operating divisions and products. It’s c260 real estate office network has delivered five straight years of EBIT growth notwithstanding difficult market conditions across Australia.
In 2019 it was awarded the Canstar Blue award for the most satisfied customers in Australia, topping all categories including communication, problem resolution, knowledge, advice and overall satisfaction. The real estate team also took out the coveted One Elders Team of the Year award at the group’s end of year awards.
“I am very excited to be taking on this new role and looking forward to delivering further improvement initiatives to our network to underpin our ongoing growth,” Mrs Connor said.
“We will not be engaging in activity for activities sake. Our focus will be squarely on delivering things that genuinely add value to our network stakeholders and, most importantly, our customers.
“This year we intend to roll out more value adding marketing, digital and customer experience initiatives for our network to leverage.”
