Fine & Country began as a family owned and run business and, although it is now a global brand, the company has retained its family values at the core of its business ethos. Malcolm Lindley began his career in property when he founded the Guild of Professional Estate Agents in London 30 years ago.
The Guild was set up to represent and assist independent agents across the UK, with its main responsibility being to provide them with high-quality graphic design, desktop publishing services and marketing collateral, purchased on a collective basis to ensure cost savings and quality consistency.
The Fine & Country brand was born out of a request from the members for the Guild to create, design and implement for them a premium brand, which would assist them to list more prestige properties in competition with the established ‘big name’ brands.
Fifteen years later, they are a multi-award winning estate agency with offices worldwide, regularly featured in Bloomberg, The Wall Street Journal, New York Times and The Times of London. Fine & Country have now launched in Australia, with the first office located in Double Bay, NSW.
Headed up in Australia by Kevin Fine and Laurence Trakman, the brand will offer its uniquely affordable licensing model to existing agencies (independent or franchised) and successful agents who would like to retain their profits instead of paying them away to a franchisor, be in their own business, and who can see the opportunity to secure an exclusive licence for a global brand in their neighbourhood.
The licences will offer a low, flat fee structure, totally autonomous operation, best in class marketing collateral, access to the latest agency marketing campaigns emanating from our worldwide offices and international exposure for vendors.
Their goal in Australia is to select only quality agents to represent them. They are looking for individuals who value personal service, honesty and integrity, are highly motivated, and who have a strong desire to be associated with a prestige global brand. These are people who understand that their clients also value dealing with an elite group of agents who can offer genuine benefits.
Visit fineandcountry.com.au for more information.
