A new social media site dedicated to property is poised to deliver agents much needed help with online marketing and social media management, according to its founders.
Housenet.com.au is a social networking site developed by award-winning mortgage industry figure Darren Moffatt and web developer Ben Carew. According to Mr Moffatt, niche social networks such as Housenet are the way of the future because they offer real solutions to industry-specific problems.
“Try and imagine a Facebook adapted just for the local property market, and you’re getting close to Housenet,” said Mr Moffatt.
“Our goal is to create a more social real estate experience for people, online. In addition to this, we’ve customised social networking technology to solve the big issues facing housing consumers and and real estate professionals. That’s pretty audacious I know, but we’re excited because early feedback suggests we’ve got it right.”
Indeed, the Housenet management team went to great lengths to ensure their offering is exactly what agents need.
“In business, listening to people is crucial. Over the last year or so we’ve met with dozens of agents and industry leaders to learn exactly what they want. The same issues kept coming up time and again: how do I manage all this social media? How can I attract more business online? And how do I ‘cut through’ with my listings?
“So we’ve built a platform that’s got everything agents need to succeed online: blogs, forums, profile pages, and an awesome property people directory. And crucially, users can save a lot of time by publishing their social media content to Facebook, Linked and Twitter from Housenet with just one click.
“Our listings engine is pretty special too. Consumers can ‘follow’ their favourite agents, and because the whole platform is social, the property listings on Housenet are truly viral.”
Mr Moffatt says Housenet is all about improving the market experience for consumers and the industry.
“It’s an incredibly powerful tool for agents, no question, and it’s free to join which is great. But we’ve also spent a lot of time building a compelling value proposition for consumers too, because we want to give our industry members every opportunity to meet plenty of new potential clients on Housenet.” Join Housenet today at www.housenet.com.au.
