Maxine Piekarski has seen the real estate industry transform from print newspapers and landlines to digital platforms and mobile phones over her 30-year career.
The Business Manager and Licensed Estate Agent at Besser & Co said real estate isn’t just a job for her, it’s a calling.
“It’s often said that when you love what you do, you’ll never work a day in your life,” Maxine said.
“For me, real estate is my natural habitat.
“My enthusiasm for the industry and the people I meet along the way is evident.”
Maxine began her career in Melbourne real estate in 1995, at a time when agents needed a second home phone number for after-hours calls from newspaper ads.
She has worked with many top agents across Glen Eira and Stonnington, developing a detailed understanding of sales, property development and business management.
“Starting my career over 30 years ago, I began in an era dominated by print newspapers and no mobile phones,” she said.
“There was a time before the internet, which not only highlights my adaptability but also the depth and longevity of the relationships I’ve built along the way.”
At Besser & Co, Maxine assists the directors with risk and compliance, staff management, training and creating new systems to improve productivity.
She loves how the agency has embraced technology to become one of Melbourne’s first virtually paperless real estate offices.
“Technology has positively impacted my work, making processes faster and far more efficient,” Maxine said.
“The increase in transaction speed has been a game changer for the industry.”
Maxine said the depth of education required for agents today reflects how much more sophisticated the market has become.
“Risk and compliance have become increasingly important, crucial pillars in real estate, ensuring that transactions are not only profitable, but also ethical and secure,” she said.
“My commitment to creating honest real estate will hopefully set a higher standard in the industry, fostering trust and integrity.”
While she still steps in to conduct open homes when needed, Maxine now focuses on managing the “engine room” of the real estate office.
She said transitioning from frontline sales to operations gave her a better understanding of the strategic aspects of the business.
“This move gave me a broader perspective on the operational and strategic aspects of the business, allowing me to influence and shape our approach,” she said.
Maxine credits her father’s advice as a key influence on her real estate philosophy.
“My dad’s advice was both wise and timeless,” she said.
“His influence has played a significant role in shaping my approach to real estate.
“The emphasis on trust and patience is crucial in building long-lasting relationships and ensuring client satisfaction.”
With three decades of experience, Maxine has mastered balancing the technical side of real estate with the human element.
She sees each property and transaction as having its own unique story.
“My colleagues call them case studies, I call it storytelling,” Maxine said.
“It’s a powerful tool, especially in real estate.”
“It can make properties come alive and help clients envision their future in a new home.”
“By sharing stories, I connect on a deeper level with clients, making the buying or selling process more than just transactional.”
Outside of work, Maxine is a mother of three who enjoys bike riding, gardening and cooking authentic Jewish and European dishes.
She said her passion for real estate goes beyond just transactions.
“It’s about the people and the stories behind each property,” Maxine said.
