Mittagong-based boutique agency, Abode Property has joined First National Real Estate, strengthening the network’s market presence in the Southern Highlands in a step described as ‘evolutionary’ by principals Anna and Allan Falvey.
Trading as First National Real Estate Abode Property, the agency has ambitious plans for growth in the Southern Highlands and will deploy next generation data-centric, consumer intent marketing techniques to drive better results and greater efficiency for customers.
“We see our alignment with First National Real Estate as an evolutionary step for our boutique brand; one which will deliver our customers new and exciting marketing advantages when it comes to the sale or management of their property,” Mrs Falvey said.
“So, while our brand has evolved, the passion that unites our management and staff stays exactly the same.”
First National chief executive Ray Ellis said he was delighted to welcome First National Abode Property to the group.
“The Southern Highlands is an important marketplace for First National Real Estate and Anna and Allan Falvey reflect the technology-forward type of agents we seek when growing our network.
“As ‘early adopters’ of market leading technologies, they are contributing to better, more customer focused real estate industry,” Mr Ellis said.