Raine & Horne Bungendore/ Braidwood will focus on meeting demand for rural properties and helping buyers priced out of the Southern Highlands market.
The Announcement:
Raine & Horne’s business in the Southern Highlands, led by Matthew Anstee, has scored a major coup with an expansion into the equally popular Southern Tablelands.
The entrepreneurial Mr Anstee who has launched three offices in Bowral, Mittagong and Moss Vale has joined forces with Southern Tableland’s local Suzanne Carter to launch a satellite office, Raine & Horne Bungendore/ Braidwood.
“By expanding into the Southern Tablelands, we can offer our clients more rural property variety and different price points,” said Mr Anstee, who in October 2021, sold off-market the highly prized 109-hectare property Sutherland Park at Burradoo, for $48 million.
“It’s well-documented that demand for rural property in the Southern Highlands has absolutely exploded since COVID and subsequently people are paying $30,000 – $50,000 an acre in this region.
“In contrast it’s more like $12,000 – $20,000 an acre for rural properties around Braidwood and Bungendore and the Southern Tablelands.
“Around Braidwood, you can buy a farm for $1.5 – $2 million whereas in the Southern Highlands, they start from $4 -$5 million. This is a great opportunity for people from Sydney who want to keep their principal place of residence in the city but like the opportunity to escape to a hobby farm for weekends and other breaks.
“Better still if you’re in the Southern Tablelands its just 2 hours back to Sydney which isn’t significantly longer than those with farms in the Southern Highlands, while it’s just 1 hour from Braidwood to Canberra.”
Ms Carter agrees that the Southern Tablelands presents excellent rural opportunities for Sydney and Canberra buyers. “We are also on the route between Canberra to the Coast and towns such as Braidwood and Bungendore are popular with people from the ACT who want to work in the capital but live in a more rural environment.”
Exciting opportunity to provide an expanded service
According to Mr Anstee, Raine & Horne Bungendore/ Braidwood is an exciting opportunity for his business to offer a broader range of rural property options to its clients.
“Raine & Horne Bungendore/ Braidwood gives us even more horsepower to provide a diversity of stock by having four offices working in synch, along with big team of agents and support staff offering a broader range of rural stock for our clients.
“With more than 20 years in the residential, rural and property development industry, I’m convinced Suzanne is a great fit with our team in the Southern Highlands and for our brand.
“Suzanne will also provide vendors and buyers in the Southern Tablelands with the choice of a local agent who will put their best interests first, is reliable and trustworthy and will achieve their property goals.”
Local knowledge and significant experience
After a stint in real estate in Sydney, Ms Carter returned to regional NSW with her family to live on a 100-acre farm located equidistant between Bungendore and Braidwood.
Passionate about the local area, and a mother of three, Ms Carter cannot imagine living anywhere else and is passionate about helping others live their dream lifestyle.
“I am proudly a local with my farm halfway between Braidwood and Bungendore, I shop locally, and my children go to school locally,” she said.
“I have owned property in the Bungendore area for a very long time and this connection is very important for any agent working in this region.”
Equally, Ms Carter chose to align with Raine & Horne because the Superbrand is well respected by rural communities in the Southern Tablelands.
“It’s important being in a rural community that I’m aligned with a brand such as Raine & Horne that is proudly Australian, owned by a good Australian family and with a history dating back almost 140 years,” Ms Carter said.
“There is strength and credibility in the Raine & Horne brand that resonates with the community in the Southern Tablelands. The business has great values and rural communities are drawn to these qualities.”
Ms Carter said she was excited by the synergies presented by collaborating with Raine & Horne Southern Highlands.
“People are getting priced out of the Southern Highlands, and they are starting to look south to the Tablelands,” she said.
“We can expedite this search because we already have listings posted online from our fantastic region that offers a similar environment of rolling green hills, green pastures and a comparable climate to the Highlands and plenty of history.”
Mr Travis Wentriro, NSW Network Manager, Raine & Horne Group said having a new office in the Southern Tablelands is the perfect link between the Superbrand’s offices in the Southern Highland, South Coast, and its growing ACT network.
“Having grown up in a rural community, Suzanne is a great fit for Raine & Horne Bungendore/ Braidwood. She knows Matt Anstee well and wanted to plug into his powerhouse business,” Mr Wentriro said.
“We have just opened Raine & Horne Queanbeyan, which is 30 minutes from the Tablelands, and we have an office in Goulbourn that is just 45 minutes away.
“Raine & Horne Bungendore/ Braidwood strategically meets a gap in the market that we have identified for rural property clients.”
Source: Raine & Horne Group
