REA Group, the company behind realestate.com.au, has announced a significant restructure that will double the size of its customer-facing teams.
The move, which will take effect in October, aims to enhance real estate agents’ services and streamline their workflow.
Under the new structure, REA’s customer product and services teams will join the existing sales, marketing, and customer support functions in an expanded Customer Group.
This reorganisation will bring services like CampaignAgent, Realtair, Agency Services, and Agency Marketplace under one umbrella.
Kul Singh, Chief Customer Officer at REA Group, will lead the expanded Customer Group.
Mr Singh explained the rationale behind the changes, stating, “REA leads the way with property advertising, but we also want to ensure we’re supporting our customers with the best tools and services to win their next deal and to run their businesses most effectively and efficiently.”
The restructuring promises enhanced customer service, with Mr Singh also noting increased service and hours.
“We’re (also) doubling down on customer service with an increase in our customer-facing teams, extended service hours, and more training on offer to ensure agents get the most out of their REA subscription.”
As part of the restructuring, REA Group has announced Tim Bradley’s return as Executive General Manager of Customer Platforms and Services.
Mr Bradley rejoins REA after a three-year stint at Xero, where he led a global product, design, and engineering team for small business accounting.
Mr Bradley said he was excited to return to REA and bring key learnings from Xero.
“Our aim is to further enhance the software that makes it easier for our customers to do business.
“Customers can expect improved API and CRM integration, workflow and cashflow support through Realtair and Campaign Agent, and the right tools and services to win more business with our evolving Agency Marketplace.”
The restructure comes at a time when digital tools and platforms have increased significance in the real estate industry.
