realestate.com.au launches Match – matching consumers with agents

realestate.com.au today launched Agent Match, a digital experience connecting sellers to agents on realestate.com.au.

Agent Match connects agents with realestate.com.au’s audience of sellers who are interested in finding an agent to sell their property, providing appraisal opportunities and the chance to pitch for their listings.

How does Agent Match work?

1. 1. realestate.com.au targets sellers and sends them to seller content on site
      • There are over 700,000 sellers on realestate.com.au every month
   2.  A seller researches agents on realestate.com.au based on what’s important to them
      • A transparent experience, sellers can research all agents
   3. The seller decides who to connect with and the agent is immediately notified
      • More than one agent can be selected to provide an appraisal. Agents are notified of this as it happens, along with the number of other agents they’re up against
   4. The agent accepts the request and receives the seller’s contact details
      • It’s then over to the agent to close the deal

The service is free until at least July 2019, after which it will be low-cost, with fees ranging from $0-$200. Agent Match will never take a percentage of an agent’s commission.

Andrew Rechtman, REA Group Executive General Manager – Residential commented: “Agent Match is our next step in delivering a digital experience that takes the hard work out of lead prospecting and connects agents with homeowners who are ready to sell.

“With Agent Match, Australians can research all agents in the market based on their sales performance data. And, unlike other agent comparison tools in the market, sellers are not given a pre-determined selection to choose from.

“Ultimately, the seller is in control, sharing their personal details only when they are ready to connect with agents. Then it’s over to the agents to do what they do best, and close the deal.”

Agent Match will continue to evolve, with further iterations that will ensure realestate.com.au delivers the highest quality seller leads to agents.

For more information on the Agent Edge family, visit the Agent Marketing Centre – http://agent.realestate.com.au/products/agent-match