CONTRIBUTORSElite AgentMindset and Personal Development

Shane Kempton: the Olympian mindset in real estate

The games of the 33rd Olympiad has just come to an end and, as someone who has spent years coaching and mentoring professionals in this industry, I’ve come to realise that the journey of a real estate professional mirrors that of an Olympic athlete.

Both require regular training, unwavering dedication, occasional sacrifices, and the pursuit of extraordinary wins.

The Olympics may be over for a further four years, buy you can still elevate your career to new heights by adopting an Olympian’s mindset.

The training regimen

Just as an Olympic athlete commits to a rigorous training schedule, real estate professionals must invest in continuous learning and skill development.

Athletes train daily, honing their techniques, building physical stamina, and sharpening their mental focus.

Similarly, real estate agents must keep their market knowledge up-to-date, refine their negotiation skills, and enhance their understanding of legal and financial intricacies.

This ongoing commitment to personal and professional development is akin to an athlete’s daily grind; it lays the foundation for long-term success.

The path to mastery

Olympic athletes dedicate years, sometimes decades, to perfecting their craft.

They wake up early, endure gruelling training sessions, and maintain strict diets, all in the pursuit of excellence.

The same level of dedication is required in real estate.

It’s not just about working long hours; it’s about working smart and being persistent.

Whether it’s staying late to finalise a contract, prospecting, attending networking events, or following up with potential clients, dedication is key.

It’s about consistently showing up and putting in the effort, even when the results aren’t immediately visible.

The training program

To truly embody the Olympian mindset, a structured training program is essential.

Here’s a sample schedule that can help you train like an Olympian in the real estate arena:

1. Prospecting for new business (1-2 hours daily): Dedicate time each day to reach out to potential clients, follow up on leads, and expand your network. Consistent prospecting is crucial for building a pipeline of business.

2. Nurturing existing relationships (1 hour daily): Maintain and strengthen your relationships with current clients, partners, and colleagues. This can involve sending personalised messages, checking in on past clients, and engaging with your network on social media.

3. Goal setting and review (15 minutes daily): Set aside time to review your goals and business plan. Track your progress, adjust your strategies, and celebrate small victories along the way.

4. Personal and professional development (1 hour daily): Invest in yourself by reading industry-related books, attending webinars, or participating in training sessions. Continuous learning is key to staying ahead in the competitive real estate market.

5. Recharge and relax (20 minutes daily): Incorporate relaxation techniques such as deep breathing exercises, meditation, or mindfulness practices into your daily routine. This helps reduce stress and enhances focus.

6. PTT (plan tomorrow today): Clear your mind before you finish your day or leave the office, by getting everything that is unfinished (tasks, appointments, research etc) out of your head and into your diary as your task list for tomorrow.

7. Time for yourself and loved ones: Balance is crucial. Allocate time to spend with family and friends, and engage in activities you enjoy. This not only recharges your energy but also keeps you grounded.

The cost of greatness

The road to Olympic gold is often paved with sacrifices.

Athletes miss out on social events, family gatherings, and even leisure activities to stay focused on their goals. In real estate, similar sacrifices are sometimes necessary.

You might have to work weekends, miss a family dinner, or forgo a party to close a critical deal.

These sacrifices can be challenging, but they’re often a necessary part of achieving extraordinary success.

Winning and celebrating achievements

Ask any athlete and they will tell you, there’s nothing quite like the thrill of winning a gold medal, and in real estate, the victories can feel just as exhilarating.

Securing that big listing, hitting a sales target, or earning recognition within your company can provide a sense of accomplishment and validation for all your hard work.

These wins are not only gratifying but also serve as motivation to keep pushing forward.

Believing in the process

Perhaps the most crucial similarity between Olympic athletes and successful real estate professionals is the mindset.

Athletes don’t just train their bodies; they train their minds to stay focused, positive, and resilient.

They visualise their success, set clear goals, and develop a strong belief in their ability to achieve them.

In real estate, adopting a similar mindset can be transformative. It’s about believing in yourself, staying optimistic during downturns, and continuously striving for growth.

The real estate olympian

In both Olympic sports and real estate, success doesn’t come overnight. It’s the result of consistent training, dedication, and the right mindset.

By viewing your career through the lens of an Olympian, you can better appreciate the effort required and the potential rewards.

So, as you set your goals for the coming year, remember to train like an athlete: build your skills, stay dedicated, embrace the sacrifices, celebrate your wins, and cultivate a resilient mindset.

With this approach, you’re not just competing in the real estate market; you’re training for gold.

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Shane Kempton

Shane Kempton is the CEO of Harcourts WA and the network high performance coach.