Brand Editorial
-
Introducing your Digital Twin in 2019
This year will see the Australian real estate industry welcome a new breed of agent: the digital twin. Most existing examples of a digital twin in real estate refer to the creation of digital replicas of actual properties using the internet of things. But what about a digital twin of yourself working with you to service customers? Artificial intelligence that…
Read More » -
How to position your business for success with outsourcing
Rebecca Halton As the CEO of LJ Hooker City Residential in Perth, Rebecca has a lot on her plate. Leading two offices and a sizeable rent roll in a fairly tough market, efficiency and cost-effectiveness were two of the top concerns for Rebecca’s business. She now has five staff members from Beepo working across both her offices. “We have three staff…
Read More » -
How having a ‘tech startup’ mentality can make you more successful
Before some bright spark in China invented the compass in 206 BC – the west didn’t get their version until AD 1190 – navigators used the North Star to find their way home (trivia!). Today, North Star metrics (NSMs for short) are used to guide the ‘hacking’ techniques used to drive the growth of many of the fastest growing start-ups and…
Read More » -
How to kick marketing goals in 2019
Reflection is important because it gives us a sense of what we did right and what we could do better, but it’s only half the picture. To really commit to change, it’s vital to have clear goals for the year ahead. The goal for most of us is ultimately to reach a higher level of success each year. But how…
Read More » -
Survey results show what really makes property managers happy
Property software provider Rockend has released the results of their 2018 Voice of the Australian Property Management survey which has shown how property managers really feel about their industry. The survey of 1,034 property management professions, including property managers, principals, heads of departments, BDMs and trust managers, was aimed at establishing a benchmark for the feeling of those in the…
Read More » -
Elite Agent 2018 Industry Influencers Announced
IN ALPHABETICAL ORDER LISA B The Real Estate HotlineLisa brings years of experience into the training and coaching realm as a true champion of the industry. She released two books this year as well as coaching agents in her two active Facebook Groups: She Sells Real Estate and Let’s Talk About Real Estate. SARAH BELL AireKnown for her knowledge of…
Read More » -
What makes property managers happy?
The 2018 Voice of the Australian Property Management report reveals just 25 per cent of the industry is currently upbeat about its future, while 47 per cent are passive and 28 per cent negative. And those who feel disgruntled believe they are overworked, underpaid, have few prospects and are stressed by the constantly increasing demands of clients – even if…
Read More » -
Legal liability at Airbnbs: Sharon Fox-Slater
As we rocket towards the festive break, many landlords will be looking at tapping into the Airbnb juggernaut and offering their properties on shared accommodation platforms. But before they welcome guests, it’s imperative that the right landlord insurance is in place. In a heart-breaking incident, a four-year-old boy was killed at a property being rented out via Airbnb on the…
Read More » -
Data is the new vehicle. Here are your top driving tips.
Make no mistake: the race is on and it won’t be long until you’re lapped. For agents who don’t plan to stick their head in the sand, Laing+Simmons has come up with the top driving tips to steer through the new, uncharted real estate landscape. Ask your crew for their real-tech plan Most franchisees who ask their franchisor what their…
Read More » -
Spring open that little black book of tradies: Sharon Fox-Slater
As the weather heats up, a little seasonal TLC at investment properties may be on the cards. Sharon Fox-Slater says now is a great time to get out your little black book of tradies and arrange some springtime maintenance. Spring is traditionally when property owners give their homes a good clean and refresh. The arrival of warmer weather also heralds…
Read More » -
Winners announced for the third Annual REA Excellence Awards
Twenty-one winners were honoured at the third Annual REA Excellence Awards (AREAs) in Sydney last night. Recognising the most innovative, community-minded and highest-achieving individuals and businesses in property and media, awards were presented across the categories of Innovation, Service & Marketing Excellence and Community. This year saw the introduction of three new Gold AREA awards – Agent of the Year,…
Read More » -
NAR Day 4: Where everyone knows your name
More from this series: Converting Online Leads, the 5 Second Rule, Video hacks and more How to Build a Long and Successful Career in Real Estate Protecting your fee and how consumers see value
Read More » -
Preparing for bushfire season: Sharon Fox-Slater
Bushfire season has just begun, but already there have been devastating fires across New South Wales, in Queensland’s Far North, near Darwin and in Western Australia’s Kimberley region. And as spring moves into summer, many other parts of the country will also brace for fires. For agents managing rentals in bushfire-prone areas, it is time to make sure your landlord…
Read More » -
-
Protecting your fee and how consumers see value
Transform Digital – NEXT ROUND starts November 15
Read More » -
Converting Online Leads, the 5 Second Rule, Video hacks and more
Transform Digital – NEXT ROUND starts November 15
Read More » -
Why you need to be an early tech adopter
Because we cannot see into the future, predictions tend to be vague. Economists predict you’ll need to be agile and adaptable, and that you’ll have to ‘deal with information’. These are conceptual ideas. They don’t tell us what will happen to our spreadsheets. They don’t indicate if we’ll still need a virtual assistant in two years. The tech providers making…
Read More » -
10 principles (and tools) for agents will make you better at digital marketing
Digital marketing is essential for real estate agents. I know you get it – how important it is for personal branding, lead generation and staying in touch. So you know, the what and the why; but what about the ‘how’. At Elite Agent, we’ve road tested many theories and tools (“everything is a test until it’s not”) to build our…
Read More » -
How Dexar Group are capitalising on AI
On 10 August this year, Dexar Group unveiled its first sales project involving artificial intelligence. Launched at The Grounds development in Canberra, the initiative saw a virtual assistant employed to handle initial sales queries and assist in providing real-time information. Within two hours of the site’s launch, the team had its first sales lead. By Wednesday the following week more…
Read More » -
How to win more listings, and sell them faster
A select group of 50 agencies across Australia and New Zealand have discovered a way to publish dozens of eye-catching, automatically created and highly targeted ads to Facebook, Instagram and the Google Display Network with a single click. It’s called Spoke, and it’s a game changer. Spoke gets your ads in front of more people by targeting highly active segments…
Read More » -
How to get seller leads to come to you
Samantha McLean talks to realestate.com.au’s Rachel Morley, General Manager for Leads, and Gina McCartney, Executive Manager of Marketing & Events, about what’s in the pipeline to help agents connect more meaningfully with both buyers and sellers on the platform, and how to get the most out of these new products. If you’re a real estate professional, looking for more qualified…
Read More » -
-
Beepo and Rockend partner to provide accreditation for offshore employees
Adequate training is usually one of the biggest challenges in implementing offshore teams. One of the main issues has always been the struggle with a large number of unique software products along with legislative and geographical knowledge requirements. But Beepo has recently decided to tackle this challenge head-on by partnering with Rockend to develop trained resources, otherwise known as ‘Rockend Property…
Read More » -
Why are property managers worried about automation?
We live in the digital era which is quickly paving the way for the future, but adapting to the needs and demands of a tech-focused world can often be scary. When people hear the word ‘automation’, there is a natural fear because the thought of minimising human intervention leads to an assumption of ‘less to do’ or ‘blocking relationships’. The…
Read More » -
Going to the dogs: Sharon Fox-Slater
As new legislation in Victoria is set to see pets in rentals become the norm instead of the exception, Sharon Fox-Slater says the fear of damage might not be justified. With the Victorian Government tabling its ‘Fair Rent’ Bill in Parliament, the issue of pets in rentals is in the spotlight again. Amongst the 130 reforms, the proposed new legislation…
Read More » -
Are your listings at threat from meth contamination?
“Meth House of Horror!”, “Ice Epidemic!”, “Rental Properties Test Positive for Meth/ice”. The headlines are alarming and fuel widespread fears about meth contamination. Concerns are particularly prevalent in the rental industry, with stories about investment properties being used as clandestine laboratories or smoking dens, and subsequent tenants suffering ill-effects from exposure to the toxic residue. With alarm bells ringing, agents…
Read More » -
Your home on the web: Stefan Williams
Real estate is an intriguing business, don’t you think? You get a job as an agent and, unlike most other jobs, your progression and pay rises are not a matter of impressing the boss so much as how you build your own small business within the agency you work for. Sure, you may be given leads sometimes and be included on other…
Read More » -
Industry Supplier Update: Spinify at AREC 2018
Spinify's Matt Bullock spoke to us about how their leaderboard platform works with CRMs and why personalised gamification creates better staff performance.
Read More » -
Behind the scenes on the Beepo Real Estate Study Tour
TRANSCRIPT I’m really impressed with the the people that they’ve got here, the resources, it’s just mind blowing. I’m actually blown away by the breadth of what staff here can do. They’re highly, highly intelligent people. They’re quite extraordinary really. So I was very very impressed. This tour has been fantastic, that we’ve got to see how everything is set…
Read More » -
Why cybercriminals target real estate offices, and how you can avoid it
Cybercrime now outweighs drug trafficking as the most lucrative form of crime, and the real estate industry is fast becoming a preferred target. It’s no surprise considering the amount of money and wealth of personal information behind real estate transactions, or the fact that the industry is worth around $16 billion in Australia alone. It really is a gold-mining opportunity…
Read More » -
Tameka Smith takes the crown in PM Transform 2018
PM Transform 2018, in partnership with Real+, realestate.com.au and Rockend saw participants from across the country take part in a 30-day intensive training program, including live classes, daily challenges and exercises focused on helping them achieve their career goals. A number of industry-recognised coaches and trainers participated, delivering live sessions and exclusive training content for the participants across the month.…
Read More » -
Industry Supplier Update: Agentbox at AREC 2018
TRANSCRIPT Agentbox is Australia’s leading CRM. We actually work with more of the top agents in Australia than anyone else, which is actually over 30 per cent, and 20 per cent of the top offices. We’ve been able to build an end-to-end solution for sales and leasing. We’ve also been very excited to announce that we’re the first platform that’s…
Read More » -
-
Industry Supplier Update: @realty at AREC 2018
TRANSCRIPT @realty is a modern real estate agency. We are basically a platform that allows agents to run their own business under the @realty brand. So, typically, agents can hit a glass ceiling in an office that they’re currently working in. Their only option was generally to go and start their own office. But of course, with that comes the…
Read More » -
Fiddling on the roof: Sharon Fox-Slater
We are mid-way through winter and many parts of the country are getting windy and wet (although unfortunately not the right places right now!) When wild weather descends, roofs take a battering – and many come off second best. At RentCover around 55 per cent of all storm damage claims we receive relate to roofs. Last winter alone approximately $1.5…
Read More »