Brand Editorial

  • From Property Manager to Entrepreneur– what does it take?

    Is being a great property manager sufficient grounding to go into business for yourself? Or, does it take more than experience, talent and industry knowledge? What makes one business succeed and another fail? We have all seen evidence of sports stars failing at coaching, or your star residential salesperson not cutting it as a Sales Manager or Agency Principal. So,…

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  • Creating Sustainable Business and the Journey of Doing Good: Chris Hanley OAM

    VIDEO TRANSCRIPT Azal Khan: Hi. I’m Azal Khan from Elite Agent Magazine. I’m here today at our event, How To Lead A Winning Team in 2018. I’m joined by Chris Hanley, Director of First National Byron Bay. He’s an Order of Australia Recipient, and Byron Bay Citizen of the Year. To the real estate industry though, he’s a humble and…

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  • Understanding Business Insurance and Risk Management: Sharon Fox-Slater

    Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ In this preview of her Transform coaching session, Sharon Fox-Slater of EBM RentCover talks about insurance to consider in your real estate business, protecting yourself from cybercrime, and shares some effective tips for risk management.   VIDEO TRANSCRIPT Sharon: I’m Sharon Fox-Slater, Managing Director…

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  • Tom Ferry on the Innovative, Motivated Agent of the Future

    TRANSCRIPT Claudio Encina: So, Tom, tell me, you were one of the forefronts in technology. I remember going through all your summits. You were always one of the ones who was predicting the trends and they came true. I remember even that little flip video that you said, “I went to Australia, and I couldn’t find it anywhere. I had…

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  • Creating World-Class Customer Experience: Scott Downing

    Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ In this preview of his Transform coaching session, Scott Downing, Chief Customer Officer at Rockend explains the role of customer experience within the real estate industry, how it is evolving through self service and cloud technology, and share the ways in which Rockend measures user…

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  • Sharon Fox-Slater: How Risky Is Your Business?

    Cyber risks, public liability, management liability, strata and Director’s and Officers’ cover are just some of the insurances that any real estate business should likely be carrying, along with other covers like employment practices, motor vehicle cover, business travel insurance and workers’ compensation. Many agents have found, with increased risk around them, it really pays to talk to an experienced…

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  • How Self-Driving Cars Will Change Property Management

    I’ve just taken off from Sydney on the way to see our teams in Melbourne. Aeroplane time is always good to get through a backlog or just have some clear headspace. It’s an overcast, windy day in Sydney and take-off is bumpy as we pass through a layer of cloud. I reflect on our own journey from client-server business systems…

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  • Transform Masters 2017: Highlights

    Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ Enjoy the highlights from this year’s Transform Masters series.      

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  • VitrineMedia LED screens transform business of inaugural ‘Pimp my Shopfront’ winner

    He’s referring, of course, to the VitrineMedia Backlit LED screens that have given the shopfront of his once dour premises on the town’s main street a vibrant facelift, increased traffic to the windows and contributed to a noticeable rise in sales since First National Gerringong won the inaugural ‘Pimp my Shopfront’ competition in late 2016 and as its prize, received…

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  • Digital Trends and Investor Insights: Kul Singh

    Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ In this preview of his Transform Masters Coaching session, Kul Singh, Executive Manager – Rent at realestate.com.au, talks about the current trends in the rental space, the expectations of landlords and tenants, and how to improve your online listings.   VIDEO TRANSCRIPT My name…

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  • Technology and Automation in Real Estate: Ian Campbell

    Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ In this preview of his Transform Masters Coaching session, Ian Campbell from Aire Software talks about the importance of technology audits, tips for team software training, and how the future of technology will impact the real estate industry. Ian will also be speaking at…

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  • Matt Hall, Red Bull Air Racing Champion: Winning Without Shortcuts

    To see Matt Hall and 20 other industry leading coaches and mentors on November 14, book your tickets here Check out the program here All the speakers are listed here

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  • What was Coach Tom Ferry about to say?

    TRANSCRIPT Claudio Encina: So, here I am in LA with Elite Agent Magazine and we’re doing a little US tour. It wouldn’t be the same if we didn’t stop by and said hello to one coach, who certainly impacted my life almost 20 years ago. I was in Palm Springs, at the Marriott, and I saw this guy and it…

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  • Lead Generation Online: Sherrie Storor

    Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ In this preview of her Transform Masters Coaching session, Sherrie Storor shares her best tips to use the online world for lead generation, including building traction and prospecting on social media. Sherrie will also be speaking at our event “How to lead a winning…

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  • Leading with Emotional Intelligence: Ush Dhanak

    Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ In this preview of her Transform Masters Coaching session, Emotional Intelligence expert and founder of Collaborate HR Ush Dhanak explains why having a high EQ is important for leaders and their teams, and the characteristics of an emotionally intelligent leader. Ush Dhanak will also…

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  • How to Successfully Increase your Capacity Through Outsourcing: Aimee Engelmann

    Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ In this preview of her Transform Masters Coaching session, Beepo CEO Aimee Engelmann talks about the advantages and common misconceptions of outsourcing, how outsourcing drives customer service and profitability and more. Aimee Engelmann will also be speaking at our event “How to lead a…

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  • Rachel Lawrie: Scientifically Speaking

    As an agent, Rachel Lawrie professes she is different than most, but when you get talking to her it’s clear that’s definitely in a good way. Having grown up in the country on a farm, and also having experienced physically and mentally challenging work as a marine biologist for 16 years, she says, “I’m used to doing that sort of…

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  • It’s Not You, It’s Your Subject Line: Ash Farrugia

    I like to think of a subject line like a pick-up line – if you get it right, you’ve got a chance to prove yourself and if you get it wrong no one is going to listen to what you have to say. A subject line has to be compelling enough to convince a person that you won’t waste their…

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  • Authority marketing and dominating online in a crowded market place: Julie Masters

    Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ Julie Masters, CEO of Ode Management and Influence Nation understands influence. In the current digital landscape where attention is scarce, noise and complexity are high, and standing out is harder than ever before, Julie explains how to get the right type of attention from…

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  • Fortune (and evolution) favour the bold: Sarah Bell

    Once upon a time, fish came out of the ocean and, through a series of disruptions, they grew limbs, stood upright, and learned to use tools before reaching the ultimate human endeavour of the smartphone. In any disruptive process, there are innovators who create the possibility of change and early movers who adopt it and thrive. When the herd migrates to…

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  • Why “Good Works”: Chris Hanley OAM

    Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ Chris Hanley OAM of First National Byron Bay knows that “good works”, because it does. We’re privileged to have him coach our Transform Masters crew this year where we will bring you all a series of tips from Chris. In this video we asked…

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  • Starting from scratch, Building a pipeline

    Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ In this preview of her next Transform Masters Coaching session, BDM Academy Director Tara Bradbury talks about rent roll growth; how she would build a pipeline of contacts if she was starting from scratch, how to best leverage social media, how to handle an…

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  • Episode 8: Free Fridges, AirBnB for first homebuyers, Beating the Interceptors, Marketing Tips and more

    Weekly wrap: Samantha McLean and Mark Edwards recap the week that was. ‘Elevate’ is the new official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results.…

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  • Breaking Down the Profitability of your PM and Sales Business

    Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ In this preview of her next Transform Masters Coaching session, Real + CEO Fiona Blayney talks about which numbers are the magical numbers that impact your business.   VIDEO TRANSCRIPT Hi, I’m Fiona Blayney, the Head Coach at Elite Agent for Transform Masters 2017. The…

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  • Uber: Over it?

    With the mandatory deadlines for complete electronic settlement on the horizon in 2019, there is a lot of distance to cover between the milestones of paper – less paper – and ultimately, paperless transactions. The time and profit created by going paperless is a compelling benefit to real estate agents and business owners, yet according to an industry survey (commissioned…

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  • Building Super-teams and a Strong Culture

    Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ In this preview of his Transform Masters Coaching session, The Agency’s Matt Lahood talks leadership, company culture, and more. Matt Lahood will also be speaking at our event How to lead a winning team in 2018 on the 14th November. To book tickets, click here.…

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  • Are You Ready for Paper to Turn Off?

    Remember when they turned off analogue TV? My nan was really upset about it at the time. “What’s wrong with how TV has always been?” was the main question, but beneath it was fear, deep-seated, that her routine of 5.30pm Wheel of Fortune would be ‘disrupted’. She resisted the change until the mandated switch to digital TV took effect and…

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  • Industry Supplier Update: Rockend and PropertyTree

    TRANSCRIPT: My name’s Alister Maple-Brown. I’m the CEO here at Rockend. Q. What’s new for PropertyTree? So in terms of what’s coming up with PropertyTree, we’re opening up our inspection section of PropertyTree to multiple different inspection app providers through an API. That’s happening at the moment, and that’s to be released in the coming month. And also with Invoice…

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  • Defining Leadership and Assessing Your Effectiveness

    Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ Jet Xavier shares his tips on how to be a better leader, how to motivate your team and what he’ll be talking about in his Transform Masters session.   VIDEO TRANSCRIPT Q. What is leadership to you? Jet: Well, leadership to me varies in…

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  • From High Street to Cloud Street

    While the feedback of disgust at the concept of using about 10 of these floppy disks for an end of month back-up was unfathomable, it did get me thinking about the time when the now archaic floppy disk was going to be the end of paper; a goal which has been achieved in many industries… but not in property. The…

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  • How to Use Photography for Personal Branding with Jason Malouin

    Transform Masters 2017 is brought to you with thanks to our sponsors Property Tree, realestate.com.au and Real+ Jason Malouin of the Portrait Store shares his tips on how agents can connect to customers through their headshot, how to improve personal branding, when the right time to take a new photo is, and how to be more comfortable in front of the…

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  • The Threat of Fraud Is The Real Fraud

    In a recent industry survey conducted by InfoTrack, 40 per cent of real estate agent respondents reported concerns about fraudulent activity when using electronic and digital signature technology. The hyper-vigilance that seems to dissuade agents from digitising contracts doesn’t seem to apply to the same degree of scrutiny to good old-fashioned fraud. The survey indicated that only 2.17 per cent…

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  • 10 Ways to Reclaim One Hour per Day

    TIME IS THE great equalising currency of all people, of all nations, across all ages. How we value and spend time is the critical difference between those who achieve their goals and those of us who may be really busy, but getting nowhere. Looking at how we spend time and the output we are actually achieving from our energy spent…

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  • Why Your Marketing Is a Long-Term Investment: Ash Farrugia

    Every person I come across talks about how much money they’ve spent identifying potential vendors on Google, LinkedIn and Facebook. I don’t blame them; I use these services myself and they are effective platforms for securing leads. My concern is that agents are doing it prematurely. They are paying for contacts they don’t nurture and therefore the money they pay…

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  • Episode 5: How to build an attraction culture in your business

    Transform Masters: Matt Lahood ‘Elevate’ is the new official podcast of Elite Agent Magazine for real estate industry sales professionals, property managers, and leaders. Each episode, we will bring you behind the scenes coaching, news analysis, exclusive interviews, technology, and more to help you list more, sell more, and elevate your results. Transform Masters 2017 is brought to you with…

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