CASE STUDIES
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How NSW’s best real estate agent sells prestige property at volume
When you’re widely considered Australian real estate royalty, you could be forgiven for doing a Harry and Meghan and resting on your laurels or taking easy street. Not if you’re Alexander Phillips.
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Let’s work together: George Giannakakis
Purchasing a block of land and building a new home can be tricky for buyers at the best of times. George Giannakakis explains why he believes new home consultants are every land agent’s strongest ally.
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Alex Jordan – Playing the long game pays dividends
Only 12 months ago, Alex Jordan was poised for what looked like being the most challenging year of his two-decade career in real estate.
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The gold is in the work that does not pay: Manos Findikakis
When I first got into real estate some 18 years ago, one of the first 'lessons' that was shared with me by a veteran in the industry was to focus 90 per cent of my energy on 'getting the listing' and only 10 per cent working with the buyers.
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Dan Argent: The superpower of specialisation
When you start a new business should you focus on saving money or making money?
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Avi Khan: Positivity paves the way for productivity
Successful agencies shouldn't need to talk down the hard-earned reputation of their competitors in a misguided attempt to get ahead, writes Avi Khan
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Inner City Blues – What’s going on with rentals?
While things are looking a little brighter in 2021 there are still many hurdles to overcome. Kylie Dulhunty spoke to property managers about their experiences and sought their tips to help you move stock quickly. Property managers in inner Sydney and Melbourne could face further challenges this year, with falling unit rents and higher than normal vacancy rates continuing to…
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Women to the front: Real estate industry leaders share their secrets of success
At Elite Agent and the Elevate podcast, we don’t need a reason to champion the best female leaders in the real estate industry, we do it as a matter of course.
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Michelle Stephens: Stop selling yourself short
Michelle Stephens remembers her first day in real estate, 11 years ago, like it was yesterday. She was a fresh-faced, nervous, 20-year-old who, it’s safe to say, had a handshake a little like a wet fish. “I’ll never forget it,” Michelle chuckles. “I went around and met everyone in the office and shook their hands, only to later have this…
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How to achieve $500K gross commission income in your first year
When it comes to real estate sales, individuals are often lured by the prospect and promise of being able to 'write their own pay cheque' and to a realistic extent, it is true.
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Josh Davoren: There is no such thing as ‘the new normal’ anymore
COVID-19 has forced real estate agents and their clients to rely new communication tools but RE/MAX Australia Operations Director Josh Davoren says that shouldn’t be at the expense of good old-fashioned customer service.
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Hayley Baxter: Sharpen your marketing message
Hayley Baxter explains why now, more than ever, you need to ditch your pandemic-related marketing to remain relevant and stop clients hitting the 'unsubscribe' button.
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A sporting chance: Don Ha gives rugby players an education in real estate
When former New Zealand All-Black Jonah Lomu died suddenly in 2015, at age 40, he was roundly considered by many to be one of the all-time greats of the game.
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Ashlea Merlo: A collaborative approach
It’s outside business hours and Ashlea Merlo is showing a prospective tenant through a property at Manly, on Sydney’s northern beaches. For most property managers this timeframe is far too late to be working, but for Ashlea, it’s all part of the service she offers as the director of The Property Collab. A property manager and trainer with more than…
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Paul Abassi: Be consistent and do the basics
The secret to Paul Abassi’s 53 per cent market share in Ropes Crossing isn’t his tailored suit. Nor is it the kind of car he drives. What Ropes Crossing locals love about the Laing + Simmons director is his down-to-earth approach and his commitment to helping the community. A real estate agent with 20 years’ experience, Paul says the 16-member…
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Taking Control: Craig Stephenson
After almost a decade in hospitality, Ray White Bankstown sales consultant Craig Stephenson decided to combine his passion for property and customer service into a career in real estate. He reveals the secrets to his success so far.
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Michelle Hughes: Family is everything to me
When Assets Real Estate Director Michelle Hughes looks back over a 44-year career of real estate achievement, her story is not focused on accolades and million-dollar sales but rather the success of family.
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Zali Stevens: Property management chose me
Zali Stevens never thought she’d grow up to be a property manager. But after starting in the real estate industry at 17, the Key2 Property senior PM loves nothing more than exceeding clients’ expectations and acting as a role model for her new personal assistant.
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Suellen Hale: Getting back to basics
In the competitive real estate world that is the Gold Coast, sales agent Suellen Hale is a firm believer in running her own race.
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Sales at scale: Matthew Farrugia on making the million mark
From leaving school and working at McDonald's to writing $1 million in fees, Matthew Farrugia has come a long way in the past decade.
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Tony Blamey: Expect the unexpected
If 2021 has taught us anything so far, it’s to expect the unexpected.
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Jet Xavier: Steer away from fear
Not everyone copes well with change, despite it being necessary for both personal and business success. Jet Xavier explains the three fears that stop great change and how you can overcome them.
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Steve Carroll: Technology doesn’t disrupt industries, it disrupts efficiencies
To describe Steve Carroll as an early adopter when it comes to property tech would be an understatement.
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‘I’m a big beliver in karma’: Alexandra Stamatiou-Buda
In an industry known for agents chopping and changing which agency they work for, Alexandra Stamatiou-Buda is somewhat of an anomaly.
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Breaking the mould: Nick Moloney
Nick Moloney likes to do things differently. In his seven years selling commercial real estate for Raine&Horne Commercial North Sydney, the sales director has learnt a lot through trial and error. Thankfully, there have been more wins than failures. One of his greatest success stories has been holding ‘open for inspections’ for commercial properties, particularly strata offices, on Wednesdays and…
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Amy Bennett: Collaboration and communication
Amy Bennett loves to make connections. It doesn’t matter whether it’s finding the perfect tenant for an investor client or introducing a potential vendor to a selling agent, the McGrath Caloundra business development manager thrives on recognising business opportunities and making them happen.
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Changing lanes: How Stefon Bertram made Mosman his market
When people told Stefon Bertram there was “no way” he’d crack the Mosman market, he didn’t listen.
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Country to City: Nikki Gogan
Nikki Gogan is a Sales Executive at Caporn Young and won hearts all over Australia as the runner up on The Bachelor Season 4
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Taking a chance: Stu Benson
When Stu Benson got the call to appear as the auctioneer on The Block, he was ready. His first foray into television was a few years earlier, as an auctioneer on Channel Seven’s Under The Hammer.
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The power to choose: Gemma White
Gemma White had two career choices in mind when she finished high school: flight hostess or real estate agent. After realising the main appeal of the former was simply a love of travel, she decided upon the latter.
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A clean exit: Ivan Sarakula
“I think real estate is one of those jobs where you only get out what you put in,” explains Ivan Sarakula.
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Applying high volume sales techniques in a prestige market: Tim Foote
From chaos comes opportunity. That's an adage Bell Property Mosman principal Tim Foote thoroughly believes in.
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Taking a chance: Eoghan Murphy
An ambitious agent at Kollosche, Eoghan Murphy stepped away for a moment of fun on Love Island Australia 2019.
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Career investment: Aleks Markovic
“I think for me, it’s the people aspect,” says Aleks Markovic, on why real estate appeals to her. “Having that ability to always be interacting with clients every day, getting to know different people, and that satisfaction when you do close a sale or give a good customer service experience.” Aleks started in real estate six years ago in her…
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