CONTRIBUTORS
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Chris Hanley: Thick or thin?
Being thick-skinned is often seen as a sign of strength, but the opposite is often true. Being concerned about what other people think and how they act shows empathy, understanding and can be a great business asset. Chris Hanley explains how.
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Caroline Bolderston: Managing vendor expectations
The recent boom in the market has been a blessing and a curse. Buyer demand was literally ‘off the charts’, and meeting vendors' expectations on price was fairly easy.
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How failure can lead to success in real estate: Leanne Pilkington
REIA President Leanne Pilkington shares why failure is a crucial step toward success and how industry professionals can turn setbacks into growth opportunities.
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Digital is part of an older story
Mark Carter, an international keynote speaker, TEDx presenter, and author with over 28 years of expertise in leadership, culture, and innovation, explores how AI is reshaping real estate. While technology enhances efficiency, he argues that true sales success still hinges on human connection, emotional intelligence, and the art of personalisation.
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What tenancy law changes mean for agents
Discover the key tenancy law changes that impact real estate agents, including new rules on pets, minor modifications, minimum standards, and support for domestic violence survivors
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All I want for Christmas is…to be called back
Bianca Denham, Ray White’s Head of Recognition and Performance, tackles the widespread challenge of call reluctance in real estate.
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Getting into the rhythm for 2025
Follow-ups are the backbone of successful prospecting. But far too often, agents make one or two attempts and then give up, assuming the prospect isn’t interested.
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Why real estate leaders need to leave ego at the door
Leadership in our industry is simultaneously our biggest problem and our greatest potential.
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End of Year leave and shutdown periods: what real estate employers and staff need to know
As a real estate agency, the holiday season can be a tricky time to manage.
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They need to know you to choose you
Your must-do marketing channels for clients to get to know you: social media, emails, SMS, and yes, letterbox drops.
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What agents need to know about managing short-term rentals
When some agents think about short-term rental accommodation, they see all the extra work associated with high-volume guest turnover. Others see opportunity.
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What’s your sales mode?
Which salesperson are you: The Beggar, The Persuader, The Befriender or The Selector?
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AI and ChatGPT is transforming the buyer’s agency sector
AI is making waves across various sectors, and the buyer's agency property industry is no exception.
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The risks of going ‘off script’ with landlords
As an agent, you already work within a heavily regulated industry, and it is no different when you are delving into the realm of insurance – it too is underpinned by strict rules.
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How can you be profitable all year round?
How do you keep momentum through holiday lulls and avoid sales gaps? Bianca Denham writes on how to be profitable year-round.
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Cost effective tips for staging a home on a budget
Effective home staging can be the difference between a quick sale and a property languishing on the market.
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Why you should build a property management personal brand – even if you’re not responsible for rent roll growth
Ellen Bathgate explains why everyone in real estate needs to be social media smart.
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Navigating the new Privacy Bill: what real estate agents and businesses need to know
Discover the 2024 Privacy Bill changes, penalties, and how agencies can avoid breaches. Stay compliant with new privacy obligations. Learn more.
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The principal’s playbook: How to ensure you’re indispensable
How modern real estate principals can lead, align teams, and stay relevant in a rapidly evolving market
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How Millennials and Gen Z are reshaping real estate
Katrina Tarrant, CEO Harcourts NSW on what the next generation really wants and how we need to change our sales approach.
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Do more deals by Christmas
With only a few weeks left in the year, it’s crunch time for commercial real estate agents.
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No versus know: the role of emotional intelligence in decision making
In the fast-paced world of real estate, the ability to make quick, effective decisions is critical. However, Adrian Knowles, CEO of Harcourts Australia, explains the distinction between "No" and "Know" can often make a world of difference.
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Auctioneers and agents: teaming up for big wins
Auction Day…for many, the focus is purely on the transaction.
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Harnessing the power of self-talk: turning your inner voice into your strongest ally
Our inner voice, the constant chatter in our minds, can be the most impactful voice we will ever listen to.
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Delving Deeper Through a Long-term Marketing lens
Whether directly or indirectly, marketing value is typically expressed in terms of return on investment, but Laing+Simmons CEO and REIA President Leanne Pilkington says there are ways to nurture clients beyond the transaction which deliver a greater depth of meaning to your brand and message. There are many tactics and initiatives agents can use which fall under the umbrella of…
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Are we experiencing a Spring oversupply?
August has seen a spike in new listings as well as a spike in auction listings in our company.
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Elite Agent: 10 Years of Championing Real Estate Excellence
On September 15, 2014, I nervously hit refresh on my Facebook feed every minute or so as the first print issue of Elite Agent landed on desks across the country. I felt like a Masterchef contestant on the long walk to the judges for feedback on a dish I had lovingly created, and this was like a moment of truth.…
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Theft at rentals – how landlord insurance steps in
Discovering a theft has occurred at a rental you manage is always unwelcome – there are notifications to make, inspections to undertake, reports to fill in… There is also a good chance you will need to assist your landlord client with their insurance claim, so it helps to be prepared.
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Creating a sense of urgency … without pressure
We've all felt it—that invisible weight pressing down, the "emotional shrapnel" of stress.
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Are you marketing with a blindfold on?
TikTok uses 78 data points to form a complete picture of you. How many data points are we using to understand our clients before throwing marketing dollars into the wind?
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Mark McLeod: Is marketing just an illusion?
Whenever I’m asked to comment on marketing in the real estate industry I always start with this quote. “The problem with communication is the illusion that it has taken place.”
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What impact will the permanent underquoting taskforce have in Victoria?
Consumer Affairs in VIC drew a bit of a line in the sand this week, declaring that their 2-year taskforce ‘trial’ to police underquoting challenges was a success and they were making the taskforce a permanent fixture in their outfit.
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Darren Krakowiak’s guide to personal branding on social media in commercial real estate
In today's digitally connected world, social media has become an indispensable tool for building a personal brand.
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Top five Spring home styling trends and how to achieve them on a budget
With the cost of living being a significant concern for many Australians, Justine Wilson, founder of Vault Interiors shares her top tips on how to achieve Spring looks without breaking the bank.
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Why building sums insured need to increase each year
If your landlord clients are looking at taking out or renewing a policy that includes building cover, it is important that they keep their eye on the sum insured.
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