TECH + SOCIAL
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AiRE and CoreLogic – what now, what next?
At AiRE, I have had the opportunity to be a leader in one of the most innovative, agile, high-energy and fast growing teams, and there can be no surprise that the people raising RiTA have had their share of accolades, including innovation awards and being named in the top 5 Ai companies serving real estate globally. Why would a company…
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8 social media post inspiration ideas for real estate agents
It’s safe to say most real estate agents have a love-hate relationship with social media. You love that it’s a way to promote your properties and your brand but you hate coming up with ideas that are going to win new clients and retain previous ones.
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James Nihill: Can an algorithm replace good service?
Automation is fast becoming a reality across a broad range of industries, and it can really inspire a sense of awe and wonder.
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Take an ocean deep dive in your own submersible
Do you fancy dipping in and out of the ocean alongside a pod of dolphins?
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Say hello to Astro: Amazon launches home robot
A nifty home robot that can detect a stranger in your house, check if you’ve left the stove on or bring you a drink may once have only been seen on The Jetsons, but not any longer. Amazon unveiled its home robot, affectionately named Astro, at its annual devices and services event last week, promising that the tiny, three-wheeled assistant…
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Real estate is one of the top digital search trends in Australia
Real estate has become one of the most widely searched topics across Australia, according to newly released Nielsen data.
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Why local businesses should communicate with customers via text messages
There are an estimated 3.8 billion smartphone users in the world, with 80 per cent of Australians using a smartphone in 2021.
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Commonwealth Bank announced a strategic partnership with :Different
Commonwealth Bank of Australia (CBA) has announced a strategic partnership with :Different, which aims to digitally streamline the property management process for both investors and tenants.
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How to avoid these seven common website mistakes that could be losing you leads
Digital marketing is a vital component in today's market. But as SEO continue to evolve, it can be difficult to keep your website up-to-date
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Podium aims to drive a texting revolution for local businesses in Australia
Communication and payments platform Podium has continued its international expansion, announcing its launch in Australia.
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PRD Nationwide Ballarat has used RiTA by AiRE to win more listings
PRD Nationwide Ballarat director and sales manager Jason Birch recently joined RiTA by AiRE growth specialist Tristan Lovell in a webinar dedicated to sharing ways to accelerate your leads and listings ahead of the spring season.
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Make a connection: How to get people to read your marketing
If you’re continually hitting the delete key or scrolling past marketing content on social media, you know you don’t want others doing the same with your content. Ellen Bathgate shares some tips on how to get people to read your marketing and enjoy it. Nobody reads ads. Advertising innovator Howard Luck Gossage once said, “Nobody reads advertising. People read what…
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Website Blue announces major real estate partnership
Australian real estate website and marketing agency, Website Blue has announced a website development partnership with Harcourts International. The partnership, which covers the development of over 2000 domains, is touted by Website Blue as one of the region’s largest web development projects.The new website development project is aimed at future proofing lead generation for business owners, agents and property managers,…
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How AI and SMS automations have changed the way this agent works
Tristan Lovell recently had a chat with Sam Taylor, a sales agent at McGrath Estate Agents North Canberra, about Artificial Intelligence (AI) and automated two-way SMS conversations. The RiTA by AiRE Growth Specialist asked Sam how these two tech solutions changed his game and got him three extra listings in less than two months. When sales agents start working with…
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David Stewart: finding the right solution
Digital real estate solutions are far from new, but the global pandemic fostered their uptake at greater rates. David Stewart says there is a big difference between ‘shiny objects’ and using the right tech to make life easier for your customer. A lot has changed in the property industry since the pandemic hit in March last year, and one of…
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Luke Kenyon joins Homely’s Executive Team as Head of Product
One of the nation’s leading industry-backed real estate portals has appointed a new Head of Product, with Homely.com announcing Luke Kenyon has joined its Executive Team to take on the newly created role.
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The value equation: Trish Varker-Miles
Trish Varker-Miles says creating valuable, effective content that educates and builds brand awareness will gather more traction with potential clients.
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Eagle Software launches new Interactive Owner Portal
Eagle Software has announced a new release, with its reporting being given a complete redesign thanks to the Interactive Owner Portal.
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Time of the essence as Rex announces new purpose-built calendar
The team from Rex Software has announced the second headline act for Rexfest, its free, two-month-long learning festival, unveiling a new calendar designed specifically for the real estate sector.
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New Rex feature helps agents get priorities straight
Users of Rex customer relationship management software will now have more time at their fingertips, with the latest feature release from the innovative tech company removing the need for human intervention when sending emails and SMS messages from tracks.
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How to make your automated templates personal and engaging
Have you ever taken the time to read what is being sent to your prospects and clients from your CRM? Now, consider those communications through the eyes of your recipients. Does the message stand out? Does the copy make you want to immediately reply or pick up the phone and call you? Or, does it seem like most canned communication…
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Homely Instant List an instant hit at Transform
Transform 2021 participants have been given a sneak peek of homely.com.au's newest marketing product, with the real estate portal giving attendees an exclusive first look at the Instant List.
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‘Like the Elon Musk of the Australian tech sector’: Rent CEO on Bevan Slattery
Brisbane-based tech billionaire Bevan Slattery further enhanced his well-earned reputation as a trader with the Midas touch this week when his investment in Rent.com.au helped the stock more than triple its value on the ASX.
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Robo-pets: A new breed of fur baby
If having a pet just isn't practical for your lifestyle, could a robotic companion be the next best thing? For many reasons, a pet might not be suitable for your living situation. But that doesn't mean you need to miss out on the love and affection of a four-legged friend.…
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How to get more five star Google reviews and build your business
Podium is an interaction management platform that makes the process simple - giving agencies the ability to effectively communicate with customers and team members and manage their online reviews, all through text messaging. Regional Sales Director Sean Smit has a background in real estate, both customer facing and at tech…
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Handling negative social media reviews
A bad review is not necessarily a bad thing, according to media coach Imogen Callister. It's what you decide to do next.
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New survey tool reveals industry benchmarks and identifies opportunity
New survey tool reveals industry benchmarks and identifies opportunity The team behind the Rex real estate CRM, have announced a new tool that will anonymously benchmark agencies and assist real estate agency owners looking to improve their customer relationship management strategy. Known as CRMGrader, the tools harnesses the team’s 10 years’ worth of knowledge dealing with real estate agents, administrators and business owners to provide a tool that truly provides value to agencies in just five minutes. …
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Automation made easy
‘The clock is ticking’ is a phrase well known to real estate agents. There always seems to be so much to do in so little time. Trevor Bragg takes a look at how agents can use automation to save them time and create more hours to spend with clients. Time – we all wish we had more of it. If…
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How to pick the right tech mix
What do the pick ‘n’ mix lolly section at the local milk bar, technology, conferences and real estate agencies have in common? The answer should be nothing, but generally that’s not the case. Over the past 10 years, many real estate agents have mistaken the technology aisle’ of the conference they are attending for the lolly pick ‘n’ mix. They…
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Avoiding data disaster
When we have new clients looking at implementing a new CRM, we are often faced with the conversation about migrating data from their existing systems or spreadsheets. Data is one of the key contributors to success or failure when it comes to changing CRMs. So how do you prevent a data disaster unfolding? Last month we had a new client…
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Real estate industry invited to contribute to PropTech future
The real estate industry is being invited to have its say on the future of PropTech after REACH Australia unveiled a group of Australasian PropTech providers who could revolutionise the sector both locally and overseas. Known collectively as the REACH Australia Class of 2020, the companies included in the cohort range from property management platforms to integrated smart lock providers,…
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10 High-impact, low-cost marketing ideas for real estate agents
Recent Covid-19 stay-at-home policies and lockdowns have seen many people with extra time on their hands. For example, American adults spent on average 3.5 hours per day on their phones in 2019, and the time spent on social media has increased by 20 per cent. With so many people spending time on social media, real estate agents can capitalise on the trend by…
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New banks on the block
Neobanks, smartbanks, non-bank lenders and home loan disruptors are all terms that prove the mortgage landscape in Australia is rapidly changing. The days of traditional banks being the only option for buyers wanting to take out a home loan are gone, with an array of challengers entering the market. These home loan disruptors include neobanks such as 86 400 and…
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Social media as a service
Too often, real estate agents make the mistake of believing that everything has an immediate, clear return on investment (ROI). “So what’s the damage on this social media content, then? What’s it going to cost me, and how many listings are Facebook and Instagram going to get me?” It’s understandable. We know that a minimum amount of calls to buyers…
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What to post on social media during COVID-19
As the current social climate and the property industry continues to change due to COVID-19, it proves to be a confusing phase for real estate agents. When it comes to digital marketing, there are several approaches one can take in response to the new lifestyle changes whilst continuing to be active online. What to avoidOffering personal opinions on the COVID-19…
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